So you’re looking to build the perfect real estate agent website. Or maybe you already have an established website that you’re looking to take to the next level. Whatever the case may be, you’ve probably heard of the importance of IDX, or the Internet Data Exchange.
Most luxury real estate agents swear by it. And if you’re at a point where you want to offer your clients everything they could possibly need to buy or sell a house, you should too. IDX allows you to showcase searchable listings on your website without having to create them or upload them yourself.
Unfortunately, not all website builders offer IDX integration. And of those who do, not all realtor websites with IDX are created equally.
Why IDX matters
IDX is a revolutionary software that enables real estate agents to include their area’s MLS properties on their websites. Before IDX, agents had to scour the web for credible listings in their area, negotiate commissions with the brokers responsible for these listings, and then manually load them onto their websites.
With IDX you can upload, manage, and share local listings anywhere on your site within a matter of minutes.
But that’s not where it ends. IDX may be a helpful plug-in, but without additional support and lead generation features, simply adding it to your website won’t set you apart from your competitors. To do that, you need a world-class website builder that knows how to get the most out of IDX for your site.
To help you narrow down your options, we’ve compiled a list of the 11 best realtor websites with IDX available today.
11 best realtor websites with IDX
1. Luxury Presence
A full-service website design and content creation company based in California, Luxury Presence specializes in high-conversion IDX integration optimized for lead generation.
With a focus on high-end real estate, Luxury Presence understands the standards to which luxury real estate agent websites need to be held to appeal to their client base.
They provide customizable IDX listing integration that allows you to layer high-resolution photos, videos, and virtual tours on top of existing listings so they stay on-brand and aesthetically pleasing.
Other features that set Luxury Presence’s IDX integration apart include:
- Split-screen maps
- Lead capturing functionalities
- Saved searches
- Multiple-MLS feeds
- Saved listings
- User accounts
- Multi-field searches
- Mobile responsive design
With Luxury Presence you can access seamless, stunning IDX integration as well as a host of other web design services to build your perfect luxury real estate website.
2. Ballen Real Estate Websites
Built by agents, for agents, Ballen Real Estate Websites offers realtor websites with IDX integration based on years of real-world trial and error. They offer fully customizable WordPress websites that provide the following features:
- Property search
- Real estate lead capture
- Community showcase pages
- Buyer, seller, and hyperlocal blogs
- Home valuation
- SEO-friendly design
Ballen Real Estate Websites also offer content creation services for real estate agents, although they lack the luxury-focused design process of Luxury Presence and other competitors.
3. Carrot
With over 7,000 real estate investors and agents as their clients, Carrot has the track record to justify its spot on this list.
Focused on creating powerful lead conversion as part of their design process, Carrot provides quality realtor websites with IDX supported by the following features:
- Viewing MLS properties on your domain
- Custom IDX to suit varied niches
- SEO-friendly design and content creation
- World-class customer and technical support
4. IDX Broker Home
With IDX in its name, it’s not surprising that IDX Broker Home prides itself on its comprehensive realtor websites with IDX integration abilities. Some of its most acclaimed features include:
- Complete WordPress website
- Mobile-responsive design
- Simple, responsive searches
- Fully customizable website and IDX themes
- Lead metrics
Despite its IDX abilities, IDX Broker Home does not offer the high level of customization and client intent-based designs as other options on this list.
5. IDX Central
IDX Central is known for its WordPress realtor websites with IDX integrations that use beautiful, lead-generating designs. As part of its IDX offering, it provides the following features:
- Automated IDX property search
- Polygon map search
- Lead generation forms
- Automated market reports
- Real estate CRM
- SMS autoresponder
- Email marketing automation
- SEO-friendly indexable listings
IDX Central offers three IDX solutions at different price points.
6. BoomTown
BoomTown advertises itself as a comprehensive online services provider that specializes in real estate success. It touts its lead generation IDX integration, and intelligent CRM offerings as the reason for its success.
On top of these tools and integrations, BoomTown also offers the following features:
- Lead generation capabilities
- Success management
- Coaching
- Site customization
- Listing promotion
BoomTown’s services come in a range of packages at varying price points and a number of included features.
7. Agent Image
Having launched more than 20,000 websites for realtors, agents, and brokers over more than 2 decades, Agent Image is a seasoned website builder offering sleek realtor websites with IDX integration across various packages and prices.
At its core, the services and features offered by Agent Image include:
- Lead generation abilities
- Mobile responsive design
- SEO friendly
- Complete WordPress site
8. Placester
Highlighting its speed above all else, Placester claims to be able to get your custom real estate website up and running in just seven days, with unlimited changes available at your request within less than 24 hours.
On top of IDX integration and website marketing, Placester offers these features:
- Responsive design
- Easy-to-use site editor
- Simple CRM
- Online support
- Fully customizable pages and designs
- SEO friendly
9. Showcase IDX
Showcase IDX offers agents the use of its proprietary indexes to allow their clients to seamlessly conduct searches across multiple MLS feeds. As part of its lead conversion abilities, Showcase IDX offers your clients the chance to search, organize, and share listings with their friends and family.
In addition to these features, Showcase IDX puts the following high-quality tools at their clients’ disposal:
- State-of-the-art IDX mapping
- Premium CRM integrations
- Real estate listing pages
- Mobile responsive design
10. iHome Finder
iHome Finder offers fully customizable IDX integration that allows you to choose the search criteria you want to cater to on your site. IDX with iHome Finder is fast, sleek, and functional, and includes 480 MLS Systems across the U.S. and Canada.
Additional features offered by iHome Finder include:
- Lead capturing
- Market statistics and reports
- Email marketing
- Real estate CRM
- Custom IDX data API
While championing speed and responsiveness, some of iHome Finder’s websites and IDX integrations can skew to the simplistic side.
11. Pro Agent Websites
Despite its rudimentary design, Pro Agent Websites offers powerful IDX integration and lead generation tools in the form of:
- Interactive map search
- Saved searches
- Facebook auto-posting
- Multi-feed responsive designs
- Buyer and seller lead capturing
- Easy customization
- SEO friendly design
- Google Analytics support
Pro Agent Websites also offers fully modifiable designs that reflect your brand and image through the use of your photos, logos, and artwork.
IDX Frequently Asked Questions
What is an IDX website in real estate?
An IDX website in real estate is an agent or broker website that includes IDX integration. By including IDX integration, the website allows visitors to search and browse MLS property listings directly on the agent’s site.
How do I add IDX to my real estate website?
Adding IDX to your real estate website yourself means following a number of steps:
- Identifying your local MLS’ specific regulations implemented by the National Association of Realtors (NAR).
- Contact your MLS and obtain login credentials to the Real Estate Transaction Standards (RETS) feed.
- Research software interfaces that make navigating the RETS server easier.
- Connect the right import fields on the RETS server to the corresponding fields on your website.
- Add the appropriate contacts and queries to your listings page.
- Run a listings import. This may take up to several hours and depends on the server and the amount of traffic it receives.
- Edit the placement of your property search tool on your website using a website editing tool.
DIYing IDX integration requires an in-depth knowledge of web design and the technical aspects of importing data and plug-ins.
As a result, most brokers and real estate agents rely on third-party website builders like those listed above to handle IDX integration for them.
Is IDX worth the money?
IDX on its own won’t boost your traffic or magically increase your lead conversion. Although IDX is vital to creating a useful, professional real estate website, it needs to be accompanied by additional tools and features that drive traffic and lead generation.
SEO-friendly content creation, lead capturing, and a luxury brand image all play a part in making IDX worth the money in the long run.
What is the difference between MLS and IDX?
An MLS or Multiple Listing Service is a database where real estate agents and brokers upload and share local listings. An IDX, or Internet Data Exchange, on the other hand, is software that lets your clients search their area’s MLS properties on your website.
