The components of an effective lead generation system and why building your own is the best method to deliver results.
Do you rely on mass providers like Zillow and Redfin to provide you leads to follow up on and help you grow your luxury real estate business? Are you wondering if these are the best sources of leads or if there are more effective methods out there?
The most successful real estate agents know that expecting high-quality leads from systems that can be tapped by any other agent in the industry is not feasible. In addition to being ineffective, sites like Zillow now have agents working directly for them, making it a conflict of interest in many agents’ minds to pay them money for leads.
Here’s why you need to stop relying on sites like Zillow for leads and how to build a lead generation system that works.
Why Lead Generation Systems are Important for Real Estate Agents
In a perfect world, you would get all the business you needed through networking and referrals. However, your competition is also out there asking for business through these channels, so you need to take your search for new clients to the next level to grow your business.
An effective lead generation system helps you target your ideal client based on where they live, their interests, their income, and a number of other details that can help you market to them. Generating leads in this manner helps increase your organic clients and helps spread the word about your business.
Why Mass Lead Gen Services Are Not the Best Option
While you may get some leads through mass lead generation sites like Zillow and Redfin, it’s likely these leads will not be of the highest quality. This is because the system is not tailored to your unique business. Instead, the leads are mass produced and given to you based mostly on geographic location instead of connecting you with buyers and sellers who are your ideal clients and who will appreciate your individualized way of doing business.
In addition to providing mediocre leads, large lead gen systems are not owned by you. This means you have no control over how they are run, cannot change strategies if they aren’t working well for you, and are not involved in any of the decisions concerning how your leads are generated. In most cases, you will be wasting your money when you put it toward these mass lead generating sites.
Components of an Effective Lead Generation System
Now that you understand why mass lead generation sites don’t provide the most bang for your buck, you need to learn more about what makes a lead gen system effective. Luxury Presence’s system has evolved over the years based on the needs of our real estate agent clients. It involves:
A dedicated success team.
Instead of paying money to a large, faceless corporation like Zillow, your marketing dollars get you a team of marketing professionals who are dedicated to your success. If you have questions about the system or want to change how something is done, you can tap one of our knowledgeable team members for assistance.
Facebook and Instagram ads.
Most prospective home-buyers first find houses they are interested in online. By targeting them with Facebook and Instagram ads, our system lets you reach your ideal clients where they are and provides compelling reasons for them to view the properties you represent or contact you when they are ready to sell their homes.
A key component of any good lead generation system is tracking. Our monthly reports show you how your campaign is doing and allows our team to tweak and repeat the most successful ads.
Landing pages are mini websites that are dedicated to a single purpose, such as promoting a listing. We create pages that are easy to navigate and provide a strong call to action so you capture leads and are able to continue marketing to them.
Lead capture forms.
You can’t market to prospects unless you have their contact information. We create lead capture forms on your website to help you build a database of prospects that you can then reach through email newsletters, individual contact emails, text messages, or by phone.
Once a prospective client visits your landing page, your ad will follow them to other sites, reminding them about the house they looked at or prompting them to call you when they’re ready to sell.
These ads use location data to reach your ideal clients and provide them with content relevant to where they live and their perceived behaviors. They are highly effective in prompting prospects to take the next step in the buying or selling process.
When your ideal client searches for a home or for a real estate agent in Google, our system ensures your name will come up as one of the top search results.
Lead nurture funnels.
Our system helps you develop and reinforce relationships with your ideal client during every stage of the sales funnel, from initial contact to completion of the transaction and beyond.
With a system like we offer at Luxury Presence, you are in control of your leads. You can test new messaging, control the cost of the lead, and make changes whenever necessary to increase the number and quality of leads that are delivered to you. Our system has been proven to produce high-quality leads who fit your ideal demographic instead of just giving you the names and contact information of those who may be interested in buying or selling real estate.
Are you ready to grow your real estate business with a high-quality lead generation system? Reach out to the experts at Luxury Presence so we can talk with you about how creating your own lead generation system is the perfect way to beat your competition and take your business to the next level.