Case Study: How We Generated 140 Buyer Leads at $2.50 CPL With Facebook Ads

THE CHALLENGE

Generate high-quality buyer leads for a listing in South Florida.

Our client wanted to generate affluent homebuyer leads for a $3M new construction high-rise in Ft. Lauderdale.

The Solution

Our paid advertising team developed and tested multiple ad creatives and targeted audiences in several feeder markets.

  • Facebook and Instagram Ads
  • Direct Response Ad Copy
  • Lead Capture Forms
  • A/B Testing

THE RESULTS

We generated 140 leads at $2.50 CPL and the listing went into escrow in 35 days.

$2.50 Cost per Lead
143 Leads Generated
Property in Escrow in 35 Days
$256 Spent on Ads

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