# Luxury Presence > Luxury Presence is a software platform for residential real estate agents, teams, and brokerages. Its offerings include real estate websites, AI CRM, AI-assisted marketing services, SEO/GEO, lead generation, and client engagement tools including a branded mobile app. Luxury Presence serves 18,000+ real estate businesses and has supported clients through more than $450B in closed transaction volume. Clients include more than 30% of the Wall Street Journal's top 100 agents. ## Key Concepts - AI CRM: Luxury Presence's core CRM product. Surfaces buying and selling signals and manages an agent's database; other tools, including the branded mobile app, feed activity back into it. - Presence AI: The AI layer embedded across the platform (lead nurture, SEO/GEO, CRM signal detection). - GEO: Generative Engine Optimization — optimizing a site so it surfaces in AI search tools (e.g., ChatGPT, Google AI Overviews), distinct from traditional SEO. - MLS/IDX Integration: Automatic syncing of an agent's listings from their local MLS into their Luxury Presence website and search tools. ## Products - [Real Estate Websites](https://www.luxurypresence.com/real-estate-websites/): Custom-designed, MLS-connected websites with SEO- and GEO-ready architecture. - [SEO & GEO](https://www.luxurypresence.com/seo-geo/): Search engine and generative engine optimization to get agents discovered on Google and AI search. - [Social Media Management (Beta)](https://www.luxurypresence.com/social-media-management/): Managed social content and growth across platforms. - [Paid Ads Management](https://www.luxurypresence.com/paid-ads-management/): Paid advertising management to generate qualified leads. - [AI CRM](https://www.luxurypresence.com/ai-crm/): AI-powered CRM that surfaces buying and selling signals and manages an agent's database. - [Listing Alerts & Homeowner Reports](https://www.luxurypresence.com/listing-alerts-homeowner-reports/): Automated touchpoints that keep agents top of mind with prospects and clients. - [AI Lead Nurture](https://www.luxurypresence.com/ai-lead-nurture/): Automated response and qualification of inbound leads. - [Collaborative Search](https://www.luxurypresence.com/collaborative-search/): Lets clients search, share, and collaborate on listings with their agent. - [CMAs & Client Presentations](https://www.luxurypresence.com/cma-presentations/): Tools for building listing presentations and comparative market analyses. - [Branded Mobile App](https://www.luxurypresence.com/branded-mobile-app/): A white-labeled, client-facing mobile app for ongoing engagement and collaboration, integrated with AI CRM — client activity flows back into the CRM for management. ## Solutions by Audience - [For Solo Agents](https://www.luxurypresence.com/solo-agents/): Websites and tools to build an individual brand. - [For Celebrity Agents](https://www.luxurypresence.com/celebrity-agents/): Marketing built around personal brand and media visibility. - [For Growing Teams](https://www.luxurypresence.com/growing-teams/): Tools to scale team production and shared branding. - [For Brokerages](https://www.luxurypresence.com/brokerages/): Enterprise-level brand and technology control across an entire brokerage. ## Resources - [Help Center](https://help.luxurypresence.com/helpcenter/s/): Product documentation and support articles. - [Blog](https://www.luxurypresence.com/blog/): Real estate marketing, SEO, and industry insights. - [Podcasts](https://www.luxurypresence.com/blogs/category/video/podcasts/): Presence Podcasts featuring industry experts. - [Comparisons](https://www.luxurypresence.com/comparison/): Side-by-side comparisons against other real estate marketing platforms. - [ROI Calculator](https://www.luxurypresence.com/roi-calculator/): Tool for estimating potential ad spend ROI. - [Collective by Luxury Presence](https://collective.luxurypresence.com/): Referral network and community platform for member agents. ## Company - [About Us](https://www.luxurypresence.com/about-us/): Company story and mission. - [Case Studies](https://www.luxurypresence.com/case-studies/): Client results and success stories. - [Design Portfolio](https://www.luxurypresence.com/best-real-estate-agent-websites/): Examples of recent website design work. - [Reviews](https://www.luxurypresence.com/reviews/): Client testimonials and reviews. - [Careers](https://www.luxurypresence.com/careers/): Open roles at Luxury Presence. - [News & Press](https://www.luxurypresence.com/blogs/category/news-press/): Company announcements and media coverage. - [Referral Program](https://www.luxurypresence.com/refer/): Program for referring new clients to Luxury Presence. - [Corporate Philanthropy](https://www.luxurypresence.com/giveback-homes-partnership/): Luxury Presence's Giveback Homes partnership. ## Account - [Plans](https://www.luxurypresence.com/plans/): Pricing and plan comparisons. - [Log in](https://app.luxurypresence.com/): Platform login for existing clients.