How to Build a Brand That Attracts Clients, Not Just Followers

Millions of people know their names. Tracy Tutor stars on Million Dollar Listing Los Angeles and wrote a Wall Street Journal bestseller on confidence. Nile Lundgren leads one of the top teams at SERHANT. and stars on Netflix’s Owning Manhattan. Both have massive audiences across social platforms.

But followers alone do not close deals. Tracy has sold hundreds of millions in luxury real estate across LA, Texas, and Dubai. Nile has closed over $500 million and won Broker of the Year in 2025. Their visibility matters because it converts.

In this session, Tracy and Nile will break down how they built personal brands that generate real business. They will explain how they decide what content to create, how they stay visible without becoming exhausted, and how they turn attention into relationships that lead to transactions. They will also discuss how they protect their authenticity while operating under constant public scrutiny.

When: March 11, 2026 at 1pm EST

What you’ll learn:

  • Visibility That Pays: The content strategies that move audiences from watching to working with you.
  • Brand Under Pressure: How to stay true to who you are while cameras and algorithms demand more.
  • From Fame to Pipeline: The systems Tracy and Nile use to convert attention into qualified leads.
  • Building Trust at Scale: How consistent presence creates credibility and long-term client relationships.

Why You Should Attend

This session is for agents who want more than engagement metrics. Tracy and Nile have proven that a well-built brand can drive serious volume without sacrificing integrity. If you want to understand how visibility becomes value, this is the conversation to join.

Join us live on 3/11!

Check back for registration details.

Tracy Tutor

With over 25 years of experience, Tracy Tutor is a leading force in luxury real estate, serving both the California and Texas markets. As one of the top agents at Compass Beverly Hills and a key member of their Sports & Entertainment division, Tracy has built a reputation for her commanding presence, sharp negotiation skills, and deep industry expertise. Her confidence and extensive network have propelled her into the rooms of some of the most influential figures in real estate, where she has represented world-renowned brands and iconic architects such as Frank Gehry, John Lautner, and Pierre Koenig.

Nile Lundgren

Nile Lundgren is a leading real estate expert, the star of Netflix’s Owning Manhattan, and one of the most sought-after professionals in the high-stakes world of luxury real estate. With more than $500M in sales and over a decade of experience representing buyers, sellers, and developers across New York City, South Florida, and Connecticut, Nile has consistently ranked in the top 1% of agents nationwide, according to Real Trends. He is also a top producer at SERHANT., recognized for his ability to deliver exceptional results for his clients.