What’s Changing
What You Can Do*
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No buy-side commission field on the MLS
Promote it on your website instead
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Buyer contracts are required before touring homes
Use a mobile app to get them signed on the go
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Buyers will interview multiple agents
Build your brand so you stand out
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Buyers will be more price sensitive
Show your value in an amazing buyer presentation
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Buyers will question your value as an agent
Find unique value-adds, like off-market listings
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Consumers will be confused and seek knowledge
Create online resources like buyer’s guides
*) This does not constitute legal advice. Local regulations may differ. Consult with your broker before implementing.
Elevate the buyer experience
Deliver unique value to your clients, outperform their expectations, and make the experience effortless with the Presence Copilot™ app.
BUYER EXPERIENCE
Branded collaborative
boards
Improve collaboration and keep buyers engaged
with collaborative boards where you can share listings,
notes, photos, and other curated content in one place.
BUYER EXPERIENCE
Mobile buyer contracts
Make executing agreements easy and seamless
with contracts your buyers can sign from
their phones in seconds. Coming in fall 2024.
Coming Soon
BUYER EXPERIENCE
Off-market listings
Offer buyers the ultimate value-add with
off-market listings they can’t find
anywhere else.
Communicate your value
Build trust and loyalty by educating buyers about the settlement changes and providing clarity and transparency to the market.
COMMUNICATE YOUR VALUE
Beautiful buyer presentations
Demonstrate your value with pre-built slides and
templates that are easy to create, tell your
story, and help you win over new buyers.
COMMUNICATE YOUR VALUE
Buyer education webpages
Use our beautifully designed buyer education
templates to educate buyers, communicate
your value, and protect your commission.
COMMUNICATE YOUR VALUE
Transparent commission offers
Add buy-side commission to any listing and
highlight it on your website so agents and buyers
know what your seller is willing to pay.
Build your brand
Evolve your brand to meet new market expectations and stand out from the competition.
BUILD YOUR BRAND
Award-winning websites
Elevate your online presence and stand
out from the competition with a beautiful,
feature-packed real estate website.
BUILD YOUR BRAND
AI-powered lead generation
Hire our team of experts to build an effective lead
generation funnel for you, including targeted ads,
landing pages, and AI-powered, fully automated lead nurturing.
BUILD YOUR BRAND
Innovative marketing tools
Use our always-growing suite of marketing
tools to build your brand, attract more leads,
and close more business.
Frequently asked questions
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If the NAR lawsuit settlement proposal is adopted, how will the process of buy-side commissions in real estate change?
Two major changes: First, compensation offers to buyer’s agents will no longer be displayed on the MLS, and the MLS won’t be allowed to facilitate commission cooperation between the buy and sell sides of transactions. Second, all buyers will be required to sign a buyer agreement with their agent outlining service terms, including commission requirements.
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I don’t have much experience negotiating with my buyer clients on commission rates. Do you have any resources to help?
Yes. Luxury Presence has created a strategy guide for agents seeking advice on negotiating buy-side compensation. Get your copy of The Future of Buy-Side Compensation here.
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What are smart agents and brokers doing right now to future-proof their businesses?
The best agents have shifted their thinking from the top line to the bottom line. They’re obsessed with the client experience. They’re taking action very quickly to level up the technology in their businesses because they understand it’s the only way to deliver strong profitability and a world-class client experience.
