Get smart on the fundamentals of SEO. This session breaks down why search optimization matters, what success looks like, and how Google decides who ranks. You’ll leave knowing how to start building your SEO strategy with clarity and confidence.

Curious about how our SEO and marketing services can elevate your business? Let’s connect.

Your Google Business Profile is more than a digital listing—it’s a powerful tool to boost visibility, build trust, and drive traffic. In this session, we’ll show you how to optimize your profile for search, manage reviews strategically, and leverage local features to attract high-intent clients in your area. Clear steps, real examples, immediate value.

Discover how to attract high-quality leads without paying for clicks. We’ll walk through the difference between organic and paid strategies, showcase the lead gen tools built into the Presence Platform, and give you a live demo to see them in action.

Traffic is only half the story. This session unpacks the engagement metrics that matter most and shows you how to design click paths that keep visitors moving—and converting—on your site.

Explore why strategic content is essential to ranking well—and converting traffic. Learn how Google evaluates content, how to create keyword-rich pages that perform, and how to add them seamlessly to your site.