What every top performer should expect from their brokerage

What every top performer should expect from their brokerageSee how SERHANT. and FirstTeam are redefining success through innovation and digital transformationTop producers have always set the pace for the rest of the industry, and their expectations are rising fast. They want stronger marketing, cleaner operations, and technology that supports growth instead of slowing it down.
Lauren Henss, Vice President of Marketing and Strategic Initiatives at FirstTeam, and Ryan Coyne, Chief Experience Officer at SERHANT, work at the center of this shift. Their teams support some of the most ambitious agents in the business, and they have created environments that enable those agents to perform at a higher level.
In this live webinar, Lauren and Ryan will share the systems they use, the choices that shape their teams, and the innovations that have changed how their agents work. They will also explain how rising expectations among top performers create opportunities for growth-minded agents and clear direction for brokerage leaders.
When: December 18, 2025 at 1pm EST | 10am PST
What you’ll learn:
The Modern Agent Standard: A clear explanation of how top performers evaluate a brokerage and how those expectations can guide agents who want to grow
Brand That Creates Real Opportunity: How FirstTeam and SERHANT build visibility, brand strength, and content programs that agents can rely on
Technology That Supports Better Work: A look at the platforms and tools these organizations use and how they shape efficiency and consistency
Operational Structure That Encourages Growth: The onboarding, training, and workflow choices that give agents the space to focus on relationships and performance
Join us live on 12/18!

							
Ryan CoyneRyan Coyne (known to most simply as “Coyne”) is a founding member of SERHANT., where he first served as CTO and now leads as Chief Experience Officer (CXO). With a background in software, systems, psychographics, and brand design, he has become one of real estate’s most visible voices on the intersection of technology, experience, and human connection.
Coyne is recognized as an AI thought leader and futurist, known for creating agent-focused tools and strategies that turn complexity into clarity and help professionals save time, scale faster, and strengthen their businesses. His work has spanned AI adoption, cybersecurity, blockchain, and experience design, earning him speaking invitations from The Real Deal, IBM, Google, Inman Connect, Silicon Slopes, and universities.
Equal parts visionary and storyteller, Coyne has a reputation for making cutting-edge technology accessible and energizing, always through the lens of how it helps real estate professionals thrive.

							
Lauren HenssLauren is a marketing and strategy executive with over two decades of experience driving brand and business growth, go-to-market (GTM) excellence, and revenue acceleration across real estate, PropTech, SaaS, consumer brands, and luxury sectors. She bridges long-term vision with GTM precision—architecting brand, product marketing, and growth strategies that scale predictably and deliver measurable enterprise value.
Throughout her career, Henss has led high-performing teams for global brands and high-growth startups, blending Fortune 150 discipline with startup agility. Her leadership at COMPASS and Toll Brothers fueled more than $2 billion in additional sales volume and a 28% market share increase across Southern California and Hawaii.
At FirstTeam®, Henss leads corporate marketing and advertising, communications, product marketing, and strategic growth initiatives. She aligns marketing, recruitment, revenue operations, and strategic partnerships to drive agent recruitment, retention, and market expansion.
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