Case Study
How Anna Morrison Lee Grew her Reach in Austin
Born into a family with a four-generation legacy in Austin, Anna Morrison Lee has service in her DNA. A stellar performer, Anna vaulted into Austin’s top 2% of real estate agents within her first year. As she continued to leverage her extensive network and strategic acumen, Anna identified the need to strengthen her digital presence to match her real-world success.
The Goal
Anna’s objectives were multifaceted: to construct an award-winning website that spoke to her market, harness best-in-class real estate marketing tools, and build a local SEO strategy that could effectively power her brand name.
The Strategy
As part of the Brand+ plan, we introduced a range of local SEO strategies to amplify Anna’s online presence and fortify her brand recognition. These are just some of the tactics we employed:
- Developed a professional website that includes an IDX home search for an improved user experience
- Utilized a digital CMA tool to generate eye-catching market reports
- Crafted unique standalone Property Sites to highlight Anna’s listings
- Enhanced Anna’s Google Business Profile to boost brand awareness
- Made use of SEO-optimized MLS pages to improve visibility in search results
The Results
The success Anna experienced through the Brand+ plan underscores the importance of a potent online strategy. It serves as a clear example of how aligning a brand’s online visibility with its offline reputation can drive growth. Thanks to Brand+, Anna has created a sturdy online framework that is poised for further expansion. This sets the stage for her sustained prominence in the upscale real estate market of Austin.
Monthly website users increased by over 30% in 6 months
More brand visibility, with impressions increasing by 25% in 6 months
Gained 20 5-star Google reviews in 3 months
Major improvements in search rankings – ‘Anna Morrison Lee’ went from non-ranking to number 1
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site – apparently everyone has Luxury Presence envy!
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It’s very important that you’re out there and can be seen. They know real estate, and they know what our audience wants.
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My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.
Hiring Luxury Presence has been one of the best decisions we’ve ever made. They implement our changes very quickly, and they’ve doubled our monthly users through SEO to over 10,000…
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
