How Anna Morrison Lee Grew her Reach in Austin
Born into a family with a four-generation legacy in Austin, Anna Morrison Lee has service in her DNA. A stellar performer, Anna vaulted into Austin’s top 2% of real estate agents within her first year. As she continued to leverage her extensive network and strategic acumen, Anna identified the need to strengthen her digital presence to match her real-world success.
The Goal
Anna’s objectives were multifaceted: to construct an award-winning website that spoke to her market, harness best-in-class real estate marketing tools, and build a local SEO strategy that could effectively power her brand name.
The Strategy
As part of the Brand+ plan, we introduced a range of local SEO strategies to amplify Anna’s online presence and fortify her brand recognition. These are just some of the tactics we employed:
- Developed a professional website that includes an IDX home search for an improved user experience
- Utilized a digital CMA tool to generate eye-catching market reports
- Crafted unique standalone Property Sites to highlight Anna’s listings
- Enhanced Anna’s Google Business Profile to boost brand awareness
- Made use of SEO-optimized MLS pages to improve visibility in search results
The Results
The success Anna experienced through the Brand+ plan underscores the importance of a potent online strategy. It serves as a clear example of how aligning a brand’s online visibility with its offline reputation can drive growth. Thanks to Brand+, Anna has created a sturdy online framework that is poised for further expansion. This sets the stage for her sustained prominence in the upscale real estate market of Austin.
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