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Hand holding smartphone with many ChatGPT icons on the screen, demonstrating the interest in ChatGPT real estate strategies

While there’s no replacement for content produced by a human with deep expertise and up-to-date knowledge, there are still some smart ways you can …

real estate agent is frustrated with a client while on the phone

Today’s real estate professionals are working harder, spending more, and facing tougher competition than ever before. According to Luxury Presence’s 2024 State of Real …

agent looks to her real estate mentor

Whether you’re a new agent finding your footing or a seasoned pro adapting to an evolving landscape, the truth remains: No one succeeds alone …

A smartphone with a press release for a real estate website on the screen

What is social proof and how can you use it to grow your real estate business?

A mobile phone showing a wallpaper with the LinkedIn logo.

While it may not always be top of mind when talking about social media, LinkedIn can serve as an especially useful tool in plugging …

Items in a garage are categorized by color, like you would categorize your Referral tracking

Referrals remain one of the most powerful sources of high-converting leads. Yet too many real estate professionals still treat them like happy accidents instead …

Mauricio Umansky sits down with Malte Kramer on How Fearless Selling and Bold Branding Built The Agency

Mauricio Umansky, founder and CEO of The Agency, is best known today for helming one of the most recognizable real estate brands in the …

Isabella Savini wins the Inman emerging leaders award

Luxury Presence is proud to announce that our own, Isabella Savini has been named a recipient of the 2025 Inman Future Leaders of Real …

close up image of a hundred-dollar bills that illustrate a marketing ROI

As agents face a competitive, tech-forward, and volatile market, there’s a pressing question agents and brokers can no longer afford to ignore: How much …

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