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Screenshot of the embedded video tour of single property site for an apartment on garden street

In today’s real estate market, listing videos are a critical part of marketing strategy. Buyers expect rich media content, and video has emerged as …

Jose Prats

From discovering a passion for Los Angeles’ unique architectural gems to navigating the competitive corridors of its real estate market, Jose Prats has traversed …

Transform your real estate marketing with AI driven ads like this one for a home valuation

Artificial intelligence (AI) now gives real estate professionals the ability to create compelling property ads in seconds. This shift is transforming how listings are …

A lock symolizing the concern for client security and protection of information in the age of AI

Large language models (LLMs) like ChatGPT and Claude are reshaping how real estate professionals work, speeding up listing descriptions, generating marketing copy, and automating …

The market doesn’t reward being good. It rewards being unforgettable. That’s why Luxury Presence, in collaboration with renowned real estate expert Josh Flagg, has …

woman sits at her desk to conduct an AI visibility audit

When a prospective client asks an AI tool, “Who’s the top real estate agent in {your city}?”, what response does it give? That answer …

Exploring how rising insurance costs are affecting real estate deals

Few challenges are disrupting real estate transactions more unpredictably than the recent surge in insurance premiums. From first-time buyers to seasoned investors, clients across …

Strong company culture is a competetive edge in real estate

As real estate professionals face shrinking margins, shifting commission structures, and an uncertain economic outlook, one factor is quietly separating thriving businesses from struggling …

Before he was a star real estate agent in Beverly Hills, Ben Belack was pouring wine for the elite, pursuing acting roles, and escaping …

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