Blog
By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
AI marketing earns its place in your business when it removes recurring work, keeps your brand consistent, and helps move more opportunities toward a …
Buyers use mobile devices for home search. A branded app keeps property search, saved homes, messages, and client activity under your name instead of …
Arizona's real estate market rewards agents who can be found before a prospect ever reaches out. Zillow reported a typical Arizona home value of …
New York City had 21,987 licensed agents in 2025. In a market that crowded, being easy to find matters before a buyer or seller …
Texas added 391,243 residents from July 2024 to July 2025, the largest numerical population gain of any state.
California rewards agents who get discovered before a prospect starts interviewing. Redfin's June 2026 analysis of May sales ranked San Francisco, San Jose, and …
A real estate website competes with Zillow, Redfin, and other portals every time a buyer starts a property search. The search experience has to …
Florida real estate is a collection of distinct search markets. Miami condo buyers, Orlando relocators, Tampa waterfront shoppers, and Naples second-home sellers bring different …
Response performance remains uneven across major real estate brokerages. A 2025 mystery-shopper study updated in June 2026 found that 41% of 74 top brokerages …