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According to the 2024 State of Real Estate Marketing Report, over 50% of agents ranked their website as the most or second-most important marketing …
In today’s real estate market, listing videos are a critical part of marketing strategy. Buyers expect rich media content, and video has emerged as …
From discovering a passion for Los Angeles’ unique architectural gems to navigating the competitive corridors of its real estate market, Jose Prats has traversed …
Artificial intelligence (AI) now gives real estate professionals the ability to create compelling property ads in seconds. This shift is transforming how listings are …
Large language models (LLMs) like ChatGPT and Claude are reshaping how real estate professionals work, speeding up listing descriptions, generating marketing copy, and automating …
The market doesn’t reward being good. It rewards being unforgettable. That’s why Luxury Presence, in collaboration with renowned real estate expert Josh Flagg, has …
When a prospective client asks an AI tool, “Who’s the top real estate agent in {your city}?”, what response does it give? That answer …
Few challenges are disrupting real estate transactions more unpredictably than the recent surge in insurance premiums. From first-time buyers to seasoned investors, clients across …
As real estate professionals face shrinking margins, shifting commission structures, and an uncertain economic outlook, one factor is quietly separating thriving businesses from struggling …
Before he was a star real estate agent in Beverly Hills, Ben Belack was pouring wine for the elite, pursuing acting roles, and escaping …