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woman sits at her desk to conduct an AI visibility audit

When a prospective client asks an AI tool, “Who’s the top real estate agent in {your city}?”, what response does it give? That answer …

Exploring how rising insurance costs are affecting real estate deals

Few challenges are disrupting real estate transactions more unpredictably than the recent surge in insurance premiums. From first-time buyers to seasoned investors, clients across …

Strong company culture is a competetive edge in real estate

As real estate professionals face shrinking margins, shifting commission structures, and an uncertain economic outlook, one factor is quietly separating thriving businesses from struggling …

Before he was a star real estate agent in Beverly Hills, Ben Belack was pouring wine for the elite, pursuing acting roles, and escaping …

real estate agent works on her computer with the benefit of an AI social media assistant

As social media content saturation increases and consumer expectations grow, real estate professionals must adopt new technologies that elevate their voice, sharpen their message, …

Tricia Lee podcast on building an empire

Tricia Lee, the Brooklyn-based real estate powerhouse, known for her dazzling presence on Netflix’s “Owning Manhattan,” is more than a camera-ready broker. She is …

AI Frist Search appeas for a real estate agent

Excelling in the era of AI-first search: SEO insights from Kyle Whigham at Luxury Presence The world of digital marketing is entering a new …

In the “Hamptons of the South,” few stories start with Google Sheets and end with a $2 billion operation. But that’s exactly the path …

Large language models, like ChatGPT, are helpful to real estate agents

In the real estate industry, where adaptability is the difference between being a market leader and becoming obsolete, one tool is quietly revolutionizing the …

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