How Taylor Lucyk Secured a $1.5M Listing with Lead Gen Ads and AI Lead Nurture

Taylor Lucyk, a top-tier broker in Northern New Jersey’s luxury real estate market, consistently innovates to stay ahead. Following a successful $1.5M listing from a strategic $4K ad spend, he adopted AI Lead Nurture to further enhance his client engagement and lead management.

The Challenge

Taylor wanted to generate high-quality seller leads in a low inventory market. He needed an effective strategy to not only attract leads but also efficiently manage and nurture them to capitalize on every opportunity.

The Solution

With Luxury Presence, they zeroed in on a few crucial areas:

Targeted Google Ads Campaign: Initiated a Google Ads campaign focusing on homeowners in Taylor’s market area. The ads targeted specific keywords like “what’s my home worth?” to attract potential sellers interested in valuing their properties.
High-Converting Landing Page: Directed ad traffic to a specially designed Home Valuation landing page. This page offered a free home valuation service, effectively capturing the interest of homeowners considering selling their properties.
Lead Capture and Database Management: Once a homeowner filled out the valuation form, their information was captured and added to Taylor’s database. This process ensured a structured and organized way to track and manage incoming leads.
Post-Listing Success with AI Lead Nurture Integration: After his initial success, Taylor implemented AI Lead Nurture to enhance lead engagement. This integration automated interactions, efficiently qualified leads, and ensured prioritization and consistent follow-up, thereby improving overall lead management efficiency.

The Results

$1.5M Listing Secured

Achieved from a $4K ad spend.

$45,000 GCI Generated

Reflecting a 12.62X return on ad spend.

180 Leads Generated

Over a 3-month period post AI Lead Nurture integration.

40 Appointment Requests

Demonstrating a 22% warm handoff rate.

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