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How One Team Turned an App Launch Into a Magnet for High-End Clients
Ricardo Rodriguez & Associates leveraged Luxury Presence technology to prove innovation is the ultimate differentiator in high-end real estate.
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11.8k
app actions in the first 6 months
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55%
more organic website leads in month one
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264
app downloads in the first 7 months
βThe app is an extraordinary tool, not just for working with your existing clients, but as a powerful lead generation opportunity. The app launch created a unique platform for a strategic marketing campaign, opening the door to entirely new audiences and potential new clients.β
β Ricardo Rodriguez, principal of Coldwell Banker’s #1 large team in New England
The challenge
For Ricardo Rodriguez, innovation isnβt a trend β itβs a trademark. As one of the first real estate professionals in his market to launch a website and an early adopter of social media and video marketing, he leveraged these technologies long before they became industry standards.
But modern technology isn’t just about efficiency. It’s essential in the high-stakes world of luxury and new construction real estate in Boston. βWe work with an exceptionally sophisticated clientele,β Rodriguez explains. βInnovation isn’t optional; itβs paramount.β
Rodriguez was looking for a seamless way to integrate artificial intelligence in his business β and to tell that story with impact. βAs soon as I learned Luxury Presence offered a branded app, I said, βLetβs do it,ββ he recalled. βIt made perfect sense and aligned completely with the direction weβre heading, especially when it comes to AI technology.β
The strategy
After working with Luxury Presence to create a white-labeled version of our Presence Copilot app, Rodriguezβs team formulated a unique, on-brand rollout of the app to both clients and prospects through digital campaigns, print ads, featured press stories, targeted email marketing, and personal outreach.
Luxury Presenceβs design and social teams worked closely on the launch, supporting the creation of a high-impact this Instagram Reel.
βThis wasnβt a soft launch; we were all in,ββ said Bethany Eddy, Ricardo Rodriguez & Associatesβ chief of staff.
Their most creative move? The team created gift boxes containing miniature Birkin bags and a QR code invitation to download the new app.
βItβs the idea that big things come in small packagesβ¦ the power and the innovation packed into this app, all in the palm of your hands,β explained Rodriguez. βOpening the box feels like an experience. Itβs unexpected, polished, and refined β just like the app.β
Reinforcing expertise
The marketing campaign also subtly showcases the innovative strategies the team uses to position their listings in front of the right buyers, a critical edge in todayβs shifting market.
βItβs a clear reflection of how we approach property marketing,β Eddy noted, βcreative, strategic and driven by high-impact multimedia campaigns.β
βWeβve received incredibly positive feedback from clients and industry peers who consistently highlight how innovative our approach is,β said Rodriguez. βThatβs exactly why we leaned into our partnership with Luxury Presence. There was a clear alignment in mindset when it comes to pushing boundaries with cutting-edge technology.β
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Keller Williams Realty β Charleston, SC.
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Coldwell Banker β Beverly Hills, CA
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RE/MAX β Toronto, Canada
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Sothebyβs International Realty - Washington, D.C.