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Nile Lundgren spent years building his real estate brand behind the scenes. When it was time for his digital presence to match his on-screen success, he chose Luxury Presence.
777%
rise in search impressions
1,289
additional keyword rankings
161%
increase in clicks
— Nile Lundgren, leader of the Nile Lundgren Team and associate broker at SERHANT.
Nile Lundgren recognizes when preparation meets opportunity. These magic moments spurred him to join Compass at its inception, become one of the founding members of SERHANT., and score a starring role on Netflix’s “Owning Manhattan.”
Some may call his rapid rise from one $600 rental deal to $425M+ in sales serendipitous, but Lundgren’s been laying the groundwork for years.
“When I started in the business, I bought the name nilelundgren.com, and I made my own websites for a very long time,” he recalled. “Every time I did a deal I would make my own press write-up because The Real Deal wasn’t reporting on little old Nile Lundgren back in the day… I understood how important it was.”
As his profile soared and he transitioned into leadership, Lundgren knew he needed to hand off website management to a company that understands high-end real estate from the ground up, just like he does.
When coaching up-and-coming agents, Lundgren stresses the value of real estate websites for gaining traction in his crowded New York market. “Having a more serious, visually appealing, clear, crisp appearance on the internet is the first step,” he said. “I’m with Luxury Presence because I understood how important it was.”
Even on Luxury Presence’s foundational plan, Lundgren has access to the brand-building tools his growing team needs:
These are just a few of the features that support Lundgren’s ongoing SEO and brand-building efforts. “The website is really the pillar,” he said. “You want to create a substantial online presence that allows you to be in front of people when you’re not there.”
It didn’t take Lundgren long to see the benefit of switching to Luxury Presence. In just six months, keyword rankings jumped 575% while search visibility and user engagement surged. For someone who already understood the power of SEO, the results confirmed he’d made the right move.
— Nile Lundgren, star of “Owning Manhattan” and associate broker at SERHANT.
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