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By replacing its previous marketing approach with Luxury Presence, this brokerage grew visibility, engagement, and conversions while saving more than half a million dollars.
900
new Instagram followers in one year
+673%
organic website impressions
$317K
annual cost savings
In 2023, R1 Companies was spending $400,000 a year on marketing. Still, their online presence wasn’t measuring up: Social posting was inconsistent, engagement lagged, and SEO only worked when people searched the brand directly.
Leadership at the Albuquerque-based real estate brokerage set a bold mandate: Build a cost-efficient marketing engine that can scale results across search, social, and lead generation.
To replace its high-cost, low-return marketing team, R1 Companies partnered with Luxury Presence to build a unified, scalable platform.
A redesigned website and SEO plan to make R1 discoverable to all buyers and sellers, not just people searching for the brand
Polished, consistent social content across multiple platforms, plus rebuilding brokerage accounts and launching the R1 Reserve Collection
AI-powered nurture campaigns and mobile apps that help brokers and agents connect with more prospects in real time
Dedicated managers, clear reporting, and continuous optimization to keep the engine running smoothly
Today, R1 Companies’ website outperforms NAR benchmarks in user engagement by 30% and traffic by 80%. Meyer says the company’s social presence has gone from stagnant to a “growing brand asset that drives visibility, engagement, and broker recognition across multiple platforms.”
The result: lower costs, stronger growth, and a leadership position for R1 and its agents across multiple markets.
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