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How Luxury Presence Created a Unique Home for Aaron Kirman’s $22B Brand
Internationally renowned luxury broker Aaron Kirman needed a tech- and brand-savvy partner to build a digital presence as bold as his record-setting deals and as exclusive as his clientele.
“If you want to sell hundreds of millions, or whatever the goal is, you need an advocate in your court that knows how to do it day in and day out.” — Aaron Kirman, CEO of Christie’s International Real Estate | Southern California
The challenge
Aaron Kirman does not blend in. Representing clients from royal families to Hollywood mega-stars, his record-setting deals across Southern California add up to $22 billion in career sales. His blunt, straight-talk style and frequent appearances on CNBC (including his hit show Listing Impossible) have made him one of the most recognizable names in real estate.
But his website told a different story.
Instead of reflecting Kirman’s unique brand and industry leadership, his site was built on a template that looked like every other top-producing agent. The result was a diluted brand presence, a poor fit for the brokerage’s direction, and technical limitations from their WordPress backend that stifled growth.
“The problem with this business is everybody copies everyone,” Kirman said. “If you’re not thinking out of the box, and if you’re not setting up a marketing and advertising strategy, nobody knows you. And if nobody knows you, you’re out of business.”
Matt Momberger, creative director for Christie’s International Real Estate | Southern California, knew it was time for a new direction. “We’re doing ourselves a huge disservice to have the exact same elements in an already saturated field,” he said. But “how do you add that extra one or two percent difference to your brand that makes you stand out?”
The strategy
Kirman chose Luxury Presence to redesign both his brokerage and personal websites based on the company’s reputation for high-end design and its full slate of industry-leading marketing and AI technology products.
Luxury Presence’s strategic approach:
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Creative brief and art direction, intake call, and weekly strategic consultations to ensure design alignment throughout the process, plus post-launch creative and client success managers
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Bespoke design resulting in custom brokerage and personal websites built on a proprietary platform with curated aesthetics, one-of-a-kind layouts, and custom designs
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Custom content backed by comprehensive SEO and reputation monitoring, offering a future-focused take on Kirman’s brand and online visibility
This strategic partnership allowed the team to “curate look, image, and feel,” Momberger noted, “in a way that’s not going to match what’s currently out there.”
The impact
With Luxury Presence visualizing his brand and campaigns in a unique and authentic way, Kirman can focus on serving his high-end clientele, integrating AI into his team’s processes, and launching Christie’s crypto division.
“The fact that he doesn’t have to worry about SEO … coupled with [Luxury Presence’s] ability to do a lot of the ads, it’s very efficient,” Momberger said. “Having a good, solid team behind that was probably a huge benefit for us looking forward.”
“What we’ve created is unique, different, and trend-setting. And even a little bit against the grain.” — Aaron Kirman, CEO of Christie’s International Real Estate | Southern California
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site – apparently everyone has Luxury Presence envy!
Carlin Wright
Compass - New York, NY
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
Josh McConnell
Keller Williams Realty – Charleston, SC.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It’s very important that you’re out there and can be seen. They know real estate, and they know what our audience wants.
I couldn’t ask for more.
Jade Mills
Coldwell Banker – Beverly Hills, CA
My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.
Arlene Rutenberg
Los Angeles, CA
Hiring Luxury Presence has been one of the best decisions we’ve ever made. They implement our changes very quickly, and they’ve doubled our monthly users through SEO to over 10,000…
Barry Cohen Homes
RE/MAX – Toronto, Canada
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
Christie-Anne Weiss
Sotheby’s International Realty - Washington, D.C.