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How Switching to Luxury Presence Turned One Brokerage Website Into a Lead Machine
Better Homes and Gardens Real Estate Lifestyles Realty’s website hadn’t brought in a single lead or new agent in more than a decade. But that all changed with its Luxury Presence partnership.
-
10
organic leads in the first week
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57%
site visitor engagement rate
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187
“houses for sale near me” impressions in 1 month
“I’m so happy to be peeling back this onion of outdated tech in our brokerage … We never had any of this stuff until Luxury Presence lit the fire.”
— Holly Burt, brokerage marketing director for Better Homes and Gardens Real Estate Lifestyles Realty
The challenge
For more than a decade, Better Homes and Gardens Real Estate Lifestyles Realty’s website was more formality than function.
“We’ve never used our website as a tool, and we’ve never gotten a lead. We’ve never converted an agent to working with us” using it, explained brokerage marketing director Holly Burt.
But she saw the potential. To grow beyond their seven Florida offices, Burt knew it was time to ditch their legacy all-in-one platform and build a site that could generate leads, attract top agents, and offer a seamless multi-MLS search.
The strategy
After six months working on a custom site with two different developers, the team hit a wall. “We ran into a whole slew of problems, legalities, the plugins not being able to filter, so we basically had no proper property search function,” Burt recalled. “We would have been stuck with that if we hadn’t found out about Luxury Presence.”
She knew Luxury Presence built beautiful websites, but didn’t realize the platform could also solve their biggest technical roadblocks. Together, they crafted a plan to:
- Create a first-class home search experience that can handle multiple MLS feeds
- Attract top agents with steady leads and cost-effective branding tools
- Establish a custom resource library and SEO-boosting tools in a simple interface
The impact
Even during the soft launch, results came quickly.
“Within the first week of launching our new website with Luxury Presence, we had about 10 leads,” Burt said. “After using our old website for 13 years, not getting one lead, it’s just mind-boggling.”
Inside of four months, organic leads jumped, and site engagement hit 57%. While the results were unlike Burt’s experiences with other real estate tech vendors, the rapid traction made sense in context.
“They built a Zillow-like search experience, but on our homepage, on our own website. And that was something invaluable,” she said. “Out of all of our competitors, [our website] is the sleekest looking and most highly functional.”
Luxury Presence’s password-protected pages replaced the brokerage’s old internal WordPress system, creating a centralized hub where agents can easily access marketing resources.
“Everything is unified in one place for the first time ever,” Burt said. “That makes everything else easier when trying to do marketing for the brokerage, to get agents to come work with us.”
And as the site’s primary operator, Burt’s found the tech partner she’s been searching for. “I finally felt understood,” she said. “I’ve been so happy with all the support that we’ve had. It’s like having developers and an analytics team at your disposal at all times.”
“Luxury Presence is a dream. … We are getting leads with really minimal advertising. ”
— Holly Burt, brokerage marketing director for Better Homes and Gardens Real Estate Lifestyles Realty
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site – apparently everyone has Luxury Presence envy!
Carlin Wright
Compass - New York, NY
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
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Keller Williams Realty – Charleston, SC.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It’s very important that you’re out there and can be seen. They know real estate, and they know what our audience wants.
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Coldwell Banker – Beverly Hills, CA
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Los Angeles, CA
Hiring Luxury Presence has been one of the best decisions we’ve ever made. They implement our changes very quickly, and they’ve doubled our monthly users through SEO to over 10,000…
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RE/MAX – Toronto, Canada
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
Christie-Anne Weiss
Sotheby’s International Realty - Washington, D.C.