Case Study
How We Generated 132 Buyer Leads at $10.11 CPL with Facebook Ads
The Challenge
Generate homebuyer leads for a $6.5M golf-course estate in Southern California.
Our client wanted to generate affluent homebuyer leads for a $6.5M golf-course property in Rancho Santa Fe.
The Solution
Our paid advertising team developed and tested multiple ad creatives and targeted affluent audiences in feeder markets with interest in golf.
- Facebook and Instagram Ads
- Direct Response Ad Copy
- Lead Capture Forms
- A/B Testing
The results
We generated 132 leads at $10.11 CPL that resulted in 5 showings within 42 days.
$10.32
Cost per lead
132
Leads generated
42
Days the campaign ran
5
Property showings
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