Case Study: How We Generated 132 Buyer Leads at $10.11 CPL with Facebook Ads

THE CHALLENGE

Generate homebuyer leads for a $6.5M golf-course estate in Southern California.

Our client wanted to generate affluent homebuyer leads for a $6.5M golf-course property in Rancho Santa Fe.

The Solution

Our paid advertising team developed and tested multiple ad creatives and targeted affluent audiences in feeder markets with interest in golf.

  • Facebook and Instagram Ads
  • Direct Response Ad Copy
  • Lead Capture Forms
  • A/B Testing

THE RESULTS

We generated 132 leads at $10.11 CPL that resulted in 5 showings within 42 days.

$10.32 Cost per Lead
132 Leads Generated
42 Days Campaign Run Period
5 Property Showings in 42 Days

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