Case Study: How We Generated 144 Seller Leads at $24.50 CPL with Facebook Ads


Generate high-quality seller leads in San Francisco.

Our client wanted to generate affluent seller leads from the SF Bay area, with a list price goal of $800,000.

The Solution

Our paid advertising team created custom ad copy and creative targeting prospective sellers using Facebook ads.

  • Facebook Ads
  • Direct Response Copy
  • A/B Testing
  • Lead Capture Forms
  • Home Valuation Offer


We generated 144 seller leads that resulted in 2 signed listings.

$24.50 Average Cost per Lead
144 Seller Leads Generated
98 Day Campaign Run Period
$3,536 in Ad Spend

Based on hundreds of reviews from top agents

Trusted by over 20 of the top 100 WSJ agents in the US