How an Automated Email Strategy Boosted Buyer Engagement by 43%

A real estate agent working on his email marketing campaign strategy

THE CHALLENGE

Demonstrate the value of leveraging a CRM for lead nurturing

Our client, a top Chicago real estate professional, was looking to better engage buyer leads, but was skeptical about investing in a CRM. To show him firsthand the value of leveraging a CRM for lead nurturing, we ran an email test built to engage and drive action from potential buyers. While this is not a service Luxury Presence typically offers, we saw an opportunity to go above and beyond to provide additional value to our client.

The Solution

Our marketing team built a series of three emails that were automatically sent to leads who saw our client’s Facebook ad for a specific property and showed interest. The emails were set up in an automatic drip campaign through HubSpot’s CRM platform, saving our client time while engaging potential buyers.

Email 1: A simple ‘Thank You’ message, which included more details about the property.
Email 2: If there was no response from the lead, a second email was sent with helpful information about the local area.
Email 3: If there was still no reply after three more days, a third email was sent with similar properties the lead might like.

THE RESULTS

The campaign outperformed industry standards for both open rate and click-through rate

It also resulted in zero unsubscribes, indicating that the leads reached were engaged with the content and interested in staying in touch and learning more. The campaign also gave our client valuable information about which leads were more serious, so he could focus his efforts on engaging these high-quality leads.

Email 1

Open rate: 31%
Click-through rate: 19%

Email 2

Open rate: 27%
Click-through rate: 43%

Email 3

Open rate: 13%
Click-through rate: 28%

Trusted by over 20 of the top 100 WSJ agents in the US

Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site – apparently everyone has Luxury Presence envy!

Carlin Wright

Compass - New York, NY

Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.

Josh McConnell

Keller Williams Realty – Charleston, SC.

Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It’s very important that you’re out there and can be seen. They know real estate, and they know what our audience wants.
I couldn’t ask for more.

Jade Mills

Coldwell Banker – Beverly Hills, CA

My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.

Arlene Rutenberg

Los Angeles, CA

Hiring Luxury Presence has been one of the best decisions we’ve ever made. They implement our changes very quickly, and they’ve doubled our monthly users through SEO to over 10,000…

Barry Cohen Homes

RE/MAX – Toronto, Canada

Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.

Christie-Anne Weiss

Sotheby’s International Realty - Washington, D.C.

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