How SEO & Ad Strategies Propelled One Broker to the Top of the Las Vegas Luxury Market
Though already a premier luxury real estate broker in Las Vegas, Gavin Ernstone was at a crossroads. Despite a successful career, a stark lack of inventory in the high-end market threatened to stall his brokerage’s progress. To continue growing, he needed a fresh strategy that would not only increase his visibility but also resonate with luxury buyers.
Committing to a New Strategy
In June 2023, Gavin made a bold move by partnering with Luxury Presence, investing $2,630 each month (plus his existing ad budget) to revamp his website and marketing. This investment was a clear signal that he was ready to dominate the Las Vegas luxury real estate scene.
A Holistic Approach: SEO, Paid Media, and Client Engagement
Luxury Presence crafted a comprehensive strategy for Gavin, focusing on SEO optimization, precision-targeted advertising, and enhanced client interactions.
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- SEO with a luxury focus: Once we deployed high-intent keywords like “Las Vegas luxury real estate expert” and blended local and luxury market terms, Gavin’s content moved up in search engine rankings and became a magnet for discerning clients.
- Precision-targeted paid campaigns: In addition to designing Google Ads campaigns specifically to reach high-quality leads, we dynamically adapted ad copy to changing market trends to ensure Gavin’s listings remained relevant over time.
- Enhanced client tools: Gavin’s revamped website featured MLS-optimized pages for each of his Las Vegas communities. These pages and our saved search capability kept prospects engaged with the site without the team having to reach out. And when it was time for agents to step in, they used our Lead Intelligence system to nurture and qualify leads in a more efficient way.
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Skyrocketing Visibility and Traffic
The strategy we created for Gavin and his team led to a substantial increase in online presence and business growth. Here are some of the key results of the Luxury Presence plan:
- Total keywords that Gavin’s site ranked for increased from 1,426 to 3,322
- 1,007% increase in first-page ranked keywords and a 2,900% increase in top-3 ranked keywords year-over-year from January 2023
- 60% rise in luxury keyword visibility (#1 Google ranking for “top luxury listing agent in Las Vegas” and #2 Google ranking for “top luxury agent in Las Vegas”)
- 12,803 organic visitors since June 2023
- 18,613 visitors from paid media since launching
- Organic search traffic growth from 390 to 2,493 monthly users
“Switching from Agent Image to Luxury Presence was a game-changer for our website’s performance and management,” says Alexandra Jones, director of business development for Gavin Ernstone’s team. “They offer an abundance of useful tools, articles, and firsthand assistance that allowed us to improve our website traffic, Google results, and much more.”
Bottom-Line Results That Speak Volumes
Gavin saw a significant payoff by investing in Luxury Presence’s strategy, achieving remarkable growth in less than a year. Here are the most impactful business results:
The Power of Continuous Support
Technology tools and SEO intelligence aside, none of this would have been possible without the one-on-one assistance that comes with a dedicated client success manager. Luxury Presence CSM Sebastian Atienza collaborated with our internal experts and ensured a fast and efficient implementation of this cohesive new marketing strategy.
The team’s 90% satisfaction rate with Luxury Presence’s support speaks to the impact a dedicated team can have on a real estate professional’s web presence. But perhaps more telling is the fact that Gavin’s director of business development called it out as instrumental to the team’s success.
“Working with Sebastian at Luxury Presence has been phenomenal,” she said. “He’s extremely attentive, knowledgeable, and caring. No matter how many change requests or questions I’ve had, Sebastian is always happy to help. This kind of support has been invaluable.”
A Blueprint for Success in Luxury Real Estate
This all goes to show how a comprehensive SEO and paid media strategy — alongside the right technology — can transform a business. Gavin’s journey with Luxury Presence demonstrates that a top luxury real estate agent can propel his business quicker and outrank high-domain-authority competitors in the highly competitive Las Vegas Valley with the right support. In fact, the team is so pleased with the results that they’ve asked Luxury Presence to host their custom homebuilder website as well.
By investing in a holistic approach and collaborating with a dedicated team, Gavin achieved extraordinary results in a short period. This case study offers a blueprint for others aiming to make a similar impact in the competitive luxury real estate market.
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site - apparently everyone has Luxury Presence envy!
Carlin Wright
Compass - New York, NY
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
Josh McConnell
Keller Williams Realty – Charleston, SC.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It's very important that you're out there and can be seen. They know real estate, and they know what our audience wants.
I couldn't ask for more.
Jade Mills
Coldwell Banker – Beverly Hills, CA
My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.
Arlene Rutenberg
Los Angeles, CA
Hiring Luxury Presence has been one of the best decisions we've ever made. They implement our changes very quickly, and they've doubled our monthly users through SEO to over 10,000...
Barry Cohen Homes
RE/MAX – Toronto, Canada
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
Christie-Anne Weiss
Sotheby’s International Realty - Washington, D.C.