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How Carolwood Estates Launched Their New Brand with a Sophisticated, High-Performing Custom Website

In partnership with Ed Leyson, CMO of Carolwood Estates, our creative and development teams worked to translate this vision into a sophisticated, high-performing, and user-friendly website.

Carolwood Logo

The Goal

Carolwood Estates had a goal: to create a sophisticated, high-performing, and search-engine-optimized website that effectively highlighted their luxury listings, superior expertise, and unwavering commitment to excellence and confidentiality. Drew Fenton and his partners, leading figures in the real estate world, sought to establish a strong online presence when they launched their boutique brokerage.

Carolwood property backyard
Carolwood property front
Carolwood property pool

The Strategy

Our creative and development teams joined forces with Ed Leyson, CMO of Carolwood Estates, to breathe life into the team’s vision of a refined, optimized website.

The strategy included:

  • High-Performance Website: We developed a fast, secure, and SEO-optimized website to boost visibility in search engine results.
  • Visual Engagement: Implemented a bespoke homepage slideshow feature and full-screen, high-resolution images throughout the site to captivate visitors and showcase Carolwood’s luxury property portfolio.
  • Social Media Integration: Incorporated a custom Instagram feature into the site, highlighting new listings and directing visitors to Carolwood’s social media channels for increased engagement.
  • Optimization: Monitored website analytics to understand user behavior, enabling ongoing improvements to site design and content based on actual engagement data.
  • Brand Recognition: Used the website as a key tool in reinforcing Carolwood’s brand messages, positioning them as a premier boutique brokerage in the competitive real estate market.
Carolwood property living room

The Results

In just four short months following the launch of their new website, Carolwood Estates firmly positioned themselves as a premier boutique brokerage:

Achieved an average of 2,200 monthly visitors from Google

Showed a surge in organic keyword presence, with 887 total keywords and 71 appearing on Google’s first page

Saw a swift increase in domain authority score to 28, indicating strong search engine performance

Trusted by over 20 of the top 100 WSJ agents in the US

Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site – apparently everyone has Luxury Presence envy!

Carlin Wright, New York City Real Estate Agent

Carlin Wright

Compass - New York, NY

Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.

Josh McConnell, Charleston Real Estate Agent

Josh McConnell

Keller Williams Realty – Charleston, SC.

Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It’s very important that you’re out there and can be seen. They know real estate, and they know what our audience wants.
I couldn’t ask for more.

Jade Mills, Beverly Hills Real Estate Agent

Jade Mills

Coldwell Banker – Beverly Hills, CA

My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.

Arlene Rutenberg

Los Angeles, CA

Hiring Luxury Presence has been one of the best decisions we’ve ever made. They implement our changes very quickly, and they’ve doubled our monthly users through SEO to over 10,000…

Barry Cohen, Toronto Real Estate Agent

Barry Cohen Homes

RE/MAX – Toronto, Canada

Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.

Christie-Anne Weiss

Sotheby’s International Realty - Washington, D.C.

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