Case Study
How Dawn McKenna Tripled her Team and Launched 5 Markets


“It’s a one-stop-shop for web design, but not a one-size-fits-all approach. After all, not all agents want the same tools or work the same!”
Dawn McKenna
The Challenge
Enhance the brand and expand operations into new major markets while still retaining an excellent client experience.



The Solution
The Dawn McKenna Group and Luxury Presence collaborated to build a fully-integrated platform that increases the brand presence and supports and streamlines team operations for optimal efficiency.
- Private search portal for clients
- Lead tracking and reporting
- Multi-MLS property syncing
- Listing feeds for increased distribution
- Individual agent sites and sub-domains

The Results
Scaled team from 7 to 15 agents
Now in 5 major markets in Illinois and Florida
Cut the team’s lead-to-client time by 30%
Grew annual sales from $250 million to over $600 million in 2 years
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