How Landmark Sotheby’s International Realty Attracts and Retains Top Talent with On-Brand Agent Websites
Known for their local expertise, attention to detail, and innovative marketing, Landmark Sotheby’s International Realty is the luxury leader in Coastal Carolina real estate. To increase their competitive advantage in attracting and retaining top talent, they were excited to leverage Luxury Presence’s agent subdomain sites. These individual agent websites have helped them empower their team, boost lead engagement, and reinforce the Landmark Sotheby’s International Realty brand.
“Having a highly-attractive and lead-generating website is an important tool for our company and our agents in leading in luxury in the markets we serve. Agents have responded well to having the opportunity to have their own individual and property listing websites and convert this into growing their business.”
Daniel Malechuk
Broker & CEO, Landmark Sotheby’s International Realty
The Goal
Landmark Sotheby’s International Realty wanted to elevate their agent recruitment and retention, build brand recognition for their business, empower their agents to build their personal brands and engage more leads, and stay cost efficient while doing so.
The Solution
With agent subdomain sites, agents on the Landmark Sotheby’s International Realty team are able to easily set up their own beautiful, personalized websites. Benefits of using the product include:
- Fostering a Supportive Environment: By providing each team member with a personalized site that helps them engage more leads, Landmark Sotheby’s International Realty shows their agents that they are committed to their growth and success.
- Recruiting and Retaining Talent: This investment in agents’ success demonstrates to potential new hires and current employees that Landmark Sotheby’s International Realty is a great place to work.
- Amplifying Brand Identity: Every individual agent website has the Landmark Sotheby’s International Realty name in the URL, reinforcing the brand to every site visitor.
- Engaging More Leads: Agent subdomain sites boost lead generation and engagement with targeted digital marketing and superior IDX search experiences, along with automatically imported and synced MLS listings.
The Result
The implementation of agent subdomain sites showcases how tech adoption can revolutionize recruitment in the real estate industry. Landmark Sotheby’s International Realty has successfully leveraged the product and seen great results in terms of brand recognition, retention, and agent interest.
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site - apparently everyone has Luxury Presence envy!
Carlin Wright
Compass - New York, NY
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
Josh McConnell
Keller Williams Realty – Charleston, SC.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It's very important that you're out there and can be seen. They know real estate, and they know what our audience wants.
I couldn't ask for more.
Jade Mills
Coldwell Banker – Beverly Hills, CA
My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.
Arlene Rutenberg
Los Angeles, CA
Hiring Luxury Presence has been one of the best decisions we've ever made. They implement our changes very quickly, and they've doubled our monthly users through SEO to over 10,000...
Barry Cohen Homes
RE/MAX – Toronto, Canada
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
Christie-Anne Weiss
Sotheby’s International Realty - Washington, D.C.