How Local Life Realty Boosted Agent Recruitment While Expanding into 3 New Markets in 11 Months

Local Life Realty, an emerging leader in the real estate industry, made a significant impact by expanding its operations into Austin, Dallas, and Orlando within just eleven months. This expansion was masterminded by co-founders Justin and Kel Pistorius, blending high-caliber services with a hometown feel.

Collaborating with Luxury Presence, Local Life not only revamped their main website but also innovated with agent-specific subdomains and a range of marketing tools. This partnership fostered a cohesive brand experience, crucial for Local Life’s vision of combining local know-how with upscale services, and played a key role in recruiting and retaining top-tier real estate agents.

The Goal

Local Life aimed to swiftly extend its reach into new markets, ensuring consistent branding and smooth onboarding of new agents.

The Strategy

With Luxury Presence, they zeroed in on a few crucial areas:

Personalized Brokerage Website: Luxury Presence built a tailor-made website and landing pages that truly encapsulate the essence of Local Life, emphasizing their local expertise and luxury service.
Agent Subdomains: Luxury Presence crafted subdomains for each agent, functioning like mini websites. This approach not only unified the brokerage’s brand experience but also offered immense value to the agents by enhancing their personal brand and online presence within the framework of Local Life’s overarching identity.
Design and Branding Initiative: Spearheaded by Allie Mierau from Luxury Presence, the design refresh established comprehensive brand guidelines. These guidelines were pivotal for maintaining a consistent brand identity.
Marketing Services: Local Life utilized Luxury Presence’s marketing services for comprehensive, effective outreach. A combination of SEO-focused blog content, neighborhood guides, and Google Business posts led to a steady increase in both organic traffic and keyword ranking.

The Results

Online Visibility

A 32% increase from 351 to 465 total ranking keywords.

Improved Rankings

22 high-priority keywords improved, with notable gains like “houses for sale Houston Heights TX”.

Market Expansion

Successful growth in 3 markets.

21 Agent Sites Created

Enhancing both team and agent brands.

“Local Life Realty could not be more thrilled with our brokerage website, our agent’s personal websites, and our continued partnership with Luxury Presence. The team at LP has a profound understanding of building websites specific to the real estate industry without sacrificing form and function for beauty.

You get the entire package with them, and beyond that, they internally have the best team. Allie Mierau is one of the kindest and most competent human beings I have ever had the pleasure of working with, and her aptitude for creativity and branding is equally matched with her sheer intelligence and work ethic. She and Drew Wilke have been outstanding partners to our team at Local Life, and I would never recommend anyone in the real estate business go anywhere else for a website.

Thank you, Allie and Drew. We appreciate you more than you know!”

– Kel Pestorius

Trusted by over 20 of the top 100 WSJ agents in the US

Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site – apparently everyone has Luxury Presence envy!

Carlin Wright

Compass - New York, NY

Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.

Josh McConnell

Keller Williams Realty – Charleston, SC.

Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It’s very important that you’re out there and can be seen. They know real estate, and they know what our audience wants.
I couldn’t ask for more.

Jade Mills

Coldwell Banker – Beverly Hills, CA

My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.

Arlene Rutenberg

Los Angeles, CA

Hiring Luxury Presence has been one of the best decisions we’ve ever made. They implement our changes very quickly, and they’ve doubled our monthly users through SEO to over 10,000…