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How a SERHANT. Star Boosted Visibility 700+% With Luxury Presence
Nile Lundgren spent years building his real estate brand behind the scenes. When it was time for his digital presence to match his on-screen success, he chose Luxury Presence.
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777%
rise in search impressions
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1,289
additional keyword rankings
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161%
increase in clicks
“As the star of ‘Owning Manhattan’ on Netflix, it was crucial for me to have a strong digital presence that reflects the high-level brand, media exposure, and luxury real estate expertise that my team and I bring to the market.”
— Nile Lundgren, leader of the Nile Lundgren Team and associate broker at SERHANT.
The challenge
Nile Lundgren recognizes when preparation meets opportunity. These magic moments spurred him to join Compass at its inception, become one of the founding members of SERHANT., and score a starring role on Netflix’s “Owning Manhattan.”
Some may call his rapid rise from one $600 rental deal to $425M+ in sales serendipitous, but Lundgren’s been laying the groundwork for years.
“When I started in the business, I bought the name nilelundgren.com, and I made my own websites for a very long time,” he recalled. “Every time I did a deal I would make my own press write-up because The Real Deal wasn’t reporting on little old Nile Lundgren back in the day… I understood how important it was.”
As his profile soared and he transitioned into leadership, Lundgren knew he needed to hand off website management to a company that understands high-end real estate from the ground up, just like he does.
The strategy
When coaching up-and-coming agents, Lundgren stresses the value of real estate websites for gaining traction in his crowded New York market. “Having a more serious, visually appealing, clear, crisp appearance on the internet is the first step,” he said. “I’m with Luxury Presence because I understood how important it was.”
Even on Luxury Presence’s foundational plan, Lundgren has access to the brand-building tools his growing team needs:
- High-resolution homepage video, which Lundgren expertly deploys to highlight his distinct personality to site visitors
- IDX-enabled search, single-listing websites, and fast-synching MLS feed integration
- Proven business-generation strategies such as lead capture forms, landing pages, and a home valuation tool
- Pages specifically designed to spotlight team members, press mentions, testimonials, podcast episodes, featured neighborhoods, and more
- Uptime monitoring and 24/7 chat and email support
These are just a few of the features that support Lundgren’s ongoing SEO and brand-building efforts. “The website is really the pillar,” he said. “You want to create a substantial online presence that allows you to be in front of people when you’re not there.”
The impact
It didn’t take Lundgren long to see the benefit of switching to Luxury Presence. In just six months, keyword rankings jumped 575% while search visibility and user engagement surged. For someone who already understood the power of SEO, the results confirmed he’d made the right move.
“One of the reasons why I’m thrilled to have my website with Luxury Presence is because I have experience doing my own websites, and I knew what value it brought in terms of credibility.”
— Nile Lundgren, star of “Owning Manhattan” and associate broker at SERHANT.
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site – apparently everyone has Luxury Presence envy!
Carlin Wright
Compass - New York, NY
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
Josh McConnell
Keller Williams Realty – Charleston, SC.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It’s very important that you’re out there and can be seen. They know real estate, and they know what our audience wants.
I couldn’t ask for more.
Jade Mills
Coldwell Banker – Beverly Hills, CA
My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.
Arlene Rutenberg
Los Angeles, CA
Hiring Luxury Presence has been one of the best decisions we’ve ever made. They implement our changes very quickly, and they’ve doubled our monthly users through SEO to over 10,000…
Barry Cohen Homes
RE/MAX – Toronto, Canada
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
Christie-Anne Weiss
Sotheby’s International Realty - Washington, D.C.