Smaller Budget, Bigger Impact: How R1 Companies Accelerated Growth & Cut Costs By 80% With Luxury Presence
By replacing its previous marketing approach with Luxury Presence, this brokerage grew visibility, engagement, and conversions while saving more than half a million dollars.
-
900
new Instagram followers in one year
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+673%
organic website impressions
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$317K
annual cost savings
“Our online presence was inconsistent and poorly maintained. Now with Luxury Presence, we have polished, strategic content across all channels, aligned with our campaigns and voice.” — Brianna Meyer, operations manager at R1 Companies
The challenge
In 2023, R1 Companies was spending $400,000 a year on marketing. Still, their online presence wasn’t measuring up: Social posting was inconsistent, engagement lagged, and SEO only worked when people searched the brand directly.
Leadership at the Albuquerque-based real estate brokerage set a bold mandate: Build a cost-efficient marketing engine that can scale results across search, social, and lead generation.
The strategy
To replace its high-cost, low-return marketing team, R1 Companies partnered with Luxury Presence to build a unified, scalable platform.
The partnership focused on four priorities:
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1
Stronger foundations
A redesigned website and SEO plan to make R1 discoverable to all buyers and sellers, not just people searching for the brand
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2
A cohesive presence
Polished, consistent social content across multiple platforms, plus rebuilding brokerage accounts and launching the R1 Reserve Collection
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3
Smarter lead generation
AI-powered nurture campaigns and mobile apps that help brokers and agents connect with more prospects in real time
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4
Hands-on partnership
Dedicated managers, clear reporting, and continuous optimization to keep the engine running smoothly
The impact
Today, R1 Companies’ website outperforms NAR benchmarks in user engagement by 30% and traffic by 80%. Meyer says the company’s social presence has gone from stagnant to a “growing brand asset that drives visibility, engagement, and broker recognition across multiple platforms.”
The result: lower costs, stronger growth, and a leadership position for R1 and its agents across multiple markets.
“What we set out to build two years ago — a cost-efficient, results-driven marketing engine — is delivering. We’re not just saving money; we’re outperforming industry standards in visibility, engagement, and conversion.” — Brianna Meyer, operations manager at R1 Companies
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site - apparently everyone has Luxury Presence envy!
Carlin Wright
Compass - New York, NY
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
Josh McConnell
Keller Williams Realty – Charleston, SC.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It's very important that you're out there and can be seen. They know real estate, and they know what our audience wants.
I couldn't ask for more.
Jade Mills
Coldwell Banker – Beverly Hills, CA
My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.
Arlene Rutenberg
Los Angeles, CA
Hiring Luxury Presence has been one of the best decisions we've ever made. They implement our changes very quickly, and they've doubled our monthly users through SEO to over 10,000...
Barry Cohen Homes
RE/MAX – Toronto, Canada
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
Christie-Anne Weiss
Sotheby’s International Realty - Washington, D.C.