Enjoy an Exclusive $500 Credit!
Find out how Luxury Presence can elevate your brand and help you grow. For a limited time, we’re offering an exclusive $500 credit toward your website design fee when you partner with us by Sept. 30, 2025.
Ricardo Rodriguez & Associates leveraged Luxury Presence technology to prove innovation is the ultimate differentiator in high-end real estate.
11.8k
app actions in the first 6 months
55%
more organic website leads in month one
264
app downloads in the first 7 months
— Ricardo Rodriguez, principal of Coldwell Banker’s #1 large team in New England
For Ricardo Rodriguez, innovation isn’t a trend — it’s a trademark. As one of the first real estate professionals in his market to launch a website and an early adopter of social media and video marketing, he leveraged these technologies long before they became industry standards.
But modern technology isn’t just about efficiency. It’s essential in the high-stakes world of luxury and new construction real estate in Boston. “We work with an exceptionally sophisticated clientele,” Rodriguez explains. “Innovation isn’t optional; it’s paramount.”
Rodriguez was looking for a seamless way to integrate artificial intelligence in his business — and to tell that story with impact. “As soon as I learned Luxury Presence offered a branded app, I said, ‘Let’s do it,’” he recalled. “It made perfect sense and aligned completely with the direction we’re heading, especially when it comes to AI technology.”
After working with Luxury Presence to create a white-labeled version of our Luxury Presence app, Rodriguez’s team formulated a unique, on-brand rollout of the app to both clients and prospects through digital campaigns, print ads, featured press stories, targeted email marketing, and personal outreach.
Luxury Presence’s design and social teams worked closely on the launch, supporting the creation of a high-impact this Instagram Reel.
“This wasn’t a soft launch; we were all in,’” said Bethany Eddy, Ricardo Rodriguez & Associates’ chief of staff.
Their most creative move? The team created gift boxes containing miniature Birkin bags and a QR code invitation to download the new app.
The marketing campaign also subtly showcases the innovative strategies the team uses to position their listings in front of the right buyers, a critical edge in today’s shifting market.
“It’s a clear reflection of how we approach property marketing,” Eddy noted, “creative, strategic and driven by high-impact multimedia campaigns.”
4.8/5 based on 2,500+ reviews
Learn how we build brands, increase ROI, and enhance the consumer experience.