How One Team Turned an App Launch Into a Magnet for High-End Clients
Ricardo Rodriguez & Associates leveraged Luxury Presence technology to prove innovation is the ultimate differentiator in high-end real estate.
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11.8k
app actions in the first 6 months
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55%
more organic website leads in month one
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264
app downloads in the first 7 months
“The app is an extraordinary tool, not just for working with your existing clients, but as a powerful lead generation opportunity. The app launch created a unique platform for a strategic marketing campaign, opening the door to entirely new audiences and potential new clients.”
— Ricardo Rodriguez, principal of Coldwell Banker’s #1 large team in New England
The challenge
For Ricardo Rodriguez, innovation isn’t a trend — it’s a trademark. As one of the first real estate professionals in his market to launch a website and an early adopter of social media and video marketing, he leveraged these technologies long before they became industry standards.
But modern technology isn’t just about efficiency. It’s essential in the high-stakes world of luxury and new construction real estate in Boston. “We work with an exceptionally sophisticated clientele,” Rodriguez explains. “Innovation isn’t optional; it’s paramount.”
Rodriguez was looking for a seamless way to integrate artificial intelligence in his business — and to tell that story with impact. “As soon as I learned Luxury Presence offered a branded app, I said, ‘Let’s do it,’” he recalled. “It made perfect sense and aligned completely with the direction we’re heading, especially when it comes to AI technology.”
The strategy
After working with Luxury Presence to create a white-labeled version of our Luxury Presence app, Rodriguez’s team formulated a unique, on-brand rollout of the app to both clients and prospects through digital campaigns, print ads, featured press stories, targeted email marketing, and personal outreach.
Luxury Presence’s design and social teams worked closely on the launch, supporting the creation of a high-impact this Instagram Reel.
“This wasn’t a soft launch; we were all in,’” said Bethany Eddy, Ricardo Rodriguez & Associates’ chief of staff.
Their most creative move? The team created gift boxes containing miniature Birkin bags and a QR code invitation to download the new app.
“It’s the idea that big things come in small packages… the power and the innovation packed into this app, all in the palm of your hands,” explained Rodriguez. “Opening the box feels like an experience. It’s unexpected, polished, and refined — just like the app.”
Reinforcing expertise
The marketing campaign also subtly showcases the innovative strategies the team uses to position their listings in front of the right buyers, a critical edge in today’s shifting market.
“It’s a clear reflection of how we approach property marketing,” Eddy noted, “creative, strategic and driven by high-impact multimedia campaigns.”
“We’ve received incredibly positive feedback from clients and industry peers who consistently highlight how innovative our approach is,” said Rodriguez. “That’s exactly why we leaned into our partnership with Luxury Presence. There was a clear alignment in mindset when it comes to pushing boundaries with cutting-edge technology.”
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site - apparently everyone has Luxury Presence envy!
Carlin Wright
Compass - New York, NY
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
Josh McConnell
Keller Williams Realty – Charleston, SC.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It's very important that you're out there and can be seen. They know real estate, and they know what our audience wants.
I couldn't ask for more.
Jade Mills
Coldwell Banker – Beverly Hills, CA
My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.
Arlene Rutenberg
Los Angeles, CA
Hiring Luxury Presence has been one of the best decisions we've ever made. They implement our changes very quickly, and they've doubled our monthly users through SEO to over 10,000...
Barry Cohen Homes
RE/MAX – Toronto, Canada
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
Christie-Anne Weiss
Sotheby’s International Realty - Washington, D.C.