SERHANT. & Luxury Presence: Redefining Real Estate Web Experiences With a Digital-First Approach
In an era of rapid expansion and increasing competition in the industry, the leaders of prominent real estate brokerage SERHANT. knew they needed to make a change and meet the moment.
In Luxury Presence, they found a partner that could deliver both cutting-edge technology and powerful marketing solutions. Together, these two industry powerhouses transformed SERHANT.’s digital strategy, focusing on simplifying operations for agents and enhancing the brand’s national and global presence.
Challenge
Crafting a Global Brand and Empowering Agents
As a well-regarded New York brokerage, SERHANT.’s pivot into a globally recognized brand necessitated attention to detail and a deft hand. This transformation required a website that was not only visually compelling but also packed with functional innovations to support both agents and the brand’s expansion.
Results
Streamlined Operations, Enhanced Brand Presence, and Amplified Talent Acquisition
This partnership led to significant improvements in SERHANT.’s operational efficiency, brand visibility, and attractiveness to top talent.
Results
Captivating the Industry, the Nation, and the World
Key features and implementations:
- Brand integration and visual design: The redesign focused on incorporating SERHANT.’s distinctive brand elements, such as its signature blue color and capital S logo, into the website. Interactive style tiles allowed stakeholders to visualize and select design elements effectively.
- Interactive elements: New visuals, such as a dynamic, draggable globe, showcase SERHANT.’s properties worldwide, reinforcing its expansion into new markets.
- Agent empowerment tools: Luxury Presence introduced advanced features such as personalized agent subdomains and social media integrations designed to boost individual brands and enhance client engagement.
- Innovative functionalities: A new universal search capability allows users to find properties, agents, and teams directly from the homepage. This feature supports SERHANT.’s goal to enhance agent visibility and market reach.
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site - apparently everyone has Luxury Presence envy!
Carlin Wright
Compass - New York, NY
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
Josh McConnell
Keller Williams Realty – Charleston, SC.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It's very important that you're out there and can be seen. They know real estate, and they know what our audience wants.
I couldn't ask for more.
Jade Mills
Coldwell Banker – Beverly Hills, CA
My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.
Arlene Rutenberg
Los Angeles, CA
Hiring Luxury Presence has been one of the best decisions we've ever made. They implement our changes very quickly, and they've doubled our monthly users through SEO to over 10,000...
Barry Cohen Homes
RE/MAX – Toronto, Canada
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
Christie-Anne Weiss
Sotheby’s International Realty - Washington, D.C.