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SERHANT. & Luxury Presence: Redefining Real Estate Web Experiences With a Digital-First Approach
In an era of rapid expansion and increasing competition in the industry, the leaders of prominent real estate brokerage SERHANT. knew they needed to make a change and meet the moment.
In Luxury Presence, they found a partner that could deliver both cutting-edge technology and powerful marketing solutions. Together, these two industry powerhouses transformed SERHANT.’s digital strategy, focusing on simplifying operations for agents and enhancing the brand’s national and global presence.
The Challenge: Crafting a Global Brand and Empowering Agents
As a well-regarded New York brokerage, SERHANT.’s pivot into a globally recognized brand necessitated attention to detail and a deft hand. This transformation required a website that was not only visually compelling but also packed with functional innovations to support both agents and the brand’s expansion.
The Strategy: Tailored Digital Solutions for Brand and Agent Growth
Luxury Presence developed a multifaceted strategy emphasizing ease of use for agents, robust brand presentation, and scalable solutions for growth.
Key features and implementations:
- Brand integration and visual design: The redesign focused on incorporating SERHANT.’s distinctive brand elements, such as its signature blue color and capital S logo, into the website. Interactive style tiles allowed stakeholders to visualize and select design elements effectively.
- Interactive elements: New visuals, such as a dynamic, draggable globe, showcase SERHANT.’s properties worldwide, reinforcing its expansion into new markets.
- Agent empowerment tools: Luxury Presence introduced advanced features such as personalized agent subdomains and social media integrations designed to boost individual brands and enhance client engagement.
- Innovative functionalities: A new universal search capability allows users to find properties, agents, and teams directly from the homepage. This feature supports SERHANT.’s goal to enhance agent visibility and market reach.
The Impact: Streamlined Operations, Enhanced Brand Presence, and Amplified Talent Acquisition
This partnership led to significant improvements in SERHANT.’s operational efficiency, brand visibility, and attractiveness to top talent.
- Agent efficiency: New tools and a simplified CMS allow agents to manage profiles and listings more efficiently, boosting productivity and client engagement.
- Market expansion: The website supported SERHANT.’s entry into new markets with functionalities tailored to showcase a global brand presence.
- Attracting top talent: The enhanced platform and global reach make SERHANT. a top destination for high-performing agents, offering unmatched exposure and support.
Captivating the Industry, the Nation, and the World
Following the premiere of “Owning Manhattan” on Netflix — which stars the brokerage’s founder and CEO, Ryan Serhant — the brokerage experienced a remarkable global surge. In one week, the website attracted 2.3 million additional visitors, with users spending four times the industry average on the site. This resulted in record-breaking new account sign-ups and saved searches and showcased the website’s ability to handle heavy traffic, engage users, and convert interested viewers into leads.
Here’s how this broke out geographically:
- United States: User numbers increased by approximately 1,180% from the previous week.
- International growth among English-speaking countries: User numbers increased by more than 1,000% in the United Kingdom, Canada, and Australia.
- Broader reach: Significant increases were also seen in Germany, China, India, and key Middle Eastern and Latin American countries.
This boost in reach allows SERHANT. agents to offer sellers unmatched exposure and enhanced negotiation capabilities, while also producing deeper awareness of hidden opportunities for buyers. It positions SERHANT. as a leader on the global stage, enhancing its ability to attract international buyers from diverse regions.
Ryan Coyne, CTO of SERHANT., recognized the partnership for helping the company compete on a new level.
“Luxury Presence has been a key partner in meeting our business needs as we scale. Their seamless integration of our core brand elements — along with the enhanced features and capabilities for our agents and teams — embodies our brand identity: forward-thinking and future-oriented.”
A Future-Focused Partnership
This collaboration between SERHANT. and Luxury Presence is a testament to how strategic digital enhancements can propel a real estate brand to national and global prominence.
And, much like SERHANT.’s entry into a new tier of real estate excellence, this moment only marks the beginning of the mission. With a continuous focus on innovation and agent support, SERHANT. is well-positioned to lead in the evolving real estate market, with Luxury Presence as a key partner in its journey.
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Compass - New York, NY
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Coldwell Banker – Beverly Hills, CA
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Los Angeles, CA
Hiring Luxury Presence has been one of the best decisions we’ve ever made. They implement our changes very quickly, and they’ve doubled our monthly users through SEO to over 10,000…
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RE/MAX – Toronto, Canada
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
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Sotheby’s International Realty - Washington, D.C.