Frequently Asked
Questions

• What is Presence AI?

  Presence AI is the proprietary intelligence layer that powers every capability on the Presence Platform. It combines a decade of proprietary real estate data with your brand, your market, and your client information to make every product on the platform work to grow your business.

• How is this different from using ChatGPT or another general tool?

  General-purpose AI tools have no context about your brand, your market, or your clients in real time. We pull from 10 years of real estate performance across 87,000+ agents, which means every suggestion within the platform is backed by industry data and tailored to your business at that moment. A dedicated team of content and marketing specialists monitors the system, tunes the models, and sets the quality bar, hitting a 99.9% content approval rate.

• Will the content sound like me or like a robot?

   It is designed to sound like you. We’re trained on your brand guidelines, past content, and communication style to match your voice. Every edit you make refines how we write for you.

• Do I have to manage this myself?

  No. It runs in the background across the platform. There’s nothing to configure, no prompts to write, and no outputs to manually review unless you want to.

• Does it work with my existing CRM?

  Yes. It is the intelligence behind the CRM, which connects with the tools you already use. If you’re on Follow Up Boss, Sierra, or another system, you still benefit from smart lead scoring and personalized follow-up suggestions.

• Is my data and my customer’s data safe?

  Yes. Data is secured within your account, and no information is shared across accounts.

• Can I control what Presence AI does?

  Yes. Two layers of oversight are built in. First, our team of content and marketing experts monitors the system and sets the quality bar. Second, you review everything it prepares. You can approve, edit, or reject anything. Some clients let it run with minimal review. Others check every piece of content line by line. Both approaches work.

• How is this different from AI in platforms like Lofty, kvCORE, or Follow Up Boss?

  Most platforms bolt intelligence onto existing tools as an add-on. It is built into the platform’s foundation, which means it connects data across your website, CRM, marketing, and advertising to make every product smarter.

• What plans include Presence AI?

  It powers capabilities across LP’s product suite and across all plan types. Your access to specific features depends on your Luxury Presence plan. Talk to your account team about what’s included in your current package or available as an upgrade.