Frequently Asked
Questions

• What does Presence^® Marketing actually do?

  We handle social media content creation, blog post writing, SEO and AI search optimization, Google Business Profile management, and paid advertising on your behalf. Everything is tailored to your brand, your market, and your listings. You review and approve content before it publishes.

• Do I have to create any of the content myself?

  No. Content is drafted with AI and human reviewed before ever being sent to you for review. You approve, request changes, or skip. Nothing publishes without your sign-off. Most agents spend a few minutes per week reviewing what we’ve prepared, saving hours of time and thousands of dollars.

• Will the content actually sound like me?

  Yes. We study your website, your listings, and your existing online presence from day one. Posts and blogs are grounded in your brand voice and market. The model gets stronger every time you make a tweak. 99.9% of blog posts are approved as delivered.

• How is this different from hiring a marketing agency or freelancer?

  Presence Marketing lives inside the same system as you website, CRM, and search portal. Your marketing, content, and contact data all inform each other. And, because the system is embedded in your data, it responds automatically as your contacts, listings, and traffic change, without you ever sending a creative brief to anyone.

• I already get most of my business from referrals. Do I need this?

  Yes. A healthy referral business makes your marketing even more important. The first thing any referral does is look you up. When they do, your social presence, your search results, and your content should reflect the reputation that earned the referral in the first place. We make sure it does, consistently and without you managing it.

• Does Luxury Presence handle paid advertising?

  Yes. The system manages hyperlocal buyer and homeowner campaigns on Google, listing ads on Meta, and retargeting across both platforms. Campaigns run on your budget with no management fees. Performance data is available in real time.

• What are listing ads with seller reports?

  When you have an active listing, we run targeted Meta ads for that property. You get branded seller reports showing impressions, engagement, and reach. That’s professional proof of marketing activity you can share directly with your sellers.

• How does the SEO and AI Search optimization work?

  We run continuous technical SEO, publishes market-relevant blog content, and structures your site for AI search tools like ChatGPT, Perplexity, Claude, and Google AI Overviews. This includes implementing robots.txt and llms.txt files for AI crawlers, optimizing content for LLM citation, and monitoring where your brand appears in AI-generated answers. Your brand stays visible wherever buyers and sellers are searching.

• Does Presence Marketing work for teams?

  Yes. Content, social, and advertising follow your team’s brand guidelines while highlighting individual agents. Each agent’s content is tailored to their market and listings. Talk to us about team plans and pricing.

• How quickly will I see results?

  Once your website is up, you’re on your way to building strong SEO. As blog posts get drafted and you continue to post them weekly, your domain authority is strengthened. Paid advertising campaigns can launch as soon as your budget and targeting are set. Both are two prongs to effective short and long term marketing strategies. The full compounding effect builds over months, but you’ll see activity and output from the first day a blog posts or a campaign runs.

• What plans include Presence Marketing features?

  Features are available across Brand, Scale, and All In plans. Blog content, SEO, Google Business Profile management, and paid advertising are included starting at Brand.

• Can I see what’s working?

  Yes. Real-time performance reporting shows you what’s running and what it’s producing across every channel, from social engagement and search rankings to ad performance and lead activity.