How Frontgate Real Estate Secured a $6M Sale with Lead Gen Ads, AI Lead Nurture & Stellar Service
As standout names in luxury real estate, Jeff Biebuyck and Dana Olmes are not just committed to continuous innovation and the highest level of service for their clients, but also to expanding their high-performing team at Frontgate Real Estate. Their strategic blend of advanced marketing, technology, and team development continues to lead to success, exemplified by a recent $6 million sale.
The Challenge & Solution
Identifying the need for consistent, high-quality lead generation, Frontgate Real Estate integrated Lead Gen Ads and AI Lead Nurture. Jeff explained their choice, “We are looking to get a hand raised so that we can follow up as quickly as possible.”
The Approach
With Luxury Presence, they zeroed in on a few crucial areas:
- Sophisticated Online Presence: Frontgate collaborated with Luxury Presence to develop an online presence that exudes luxury, reinforcing their brand’s high-end appeal.
- Enhanced Lead Generation: Through a targeted $1,400 Lead Gen Ads campaign, Frontgate effectively captured 43 high-quality leads from a “how much is my home worth” search ad, achieving an impressive cost per lead of $32.
- AI-Driven Client Engagement: The integration of AI Lead Nurture allowed for effective and immediate engagement. Jeff remarked, “There was nothing I needed to do, it just did it. I didn’t have to do anything, I just had to look [at my notifications].”
- Brand Representation: The AI’s interactions were human-like, a crucial factor in upholding Frontgate’s luxury service standards. Jeff added, “It sounded like somebody I would hire.”
- Efficient Time Management: The AI tool expedited initial client responses, essential for lead conversion. Jeff emphasized the importance of speed, stating, “That 2-3 minute initial interaction… is crucial for conversion.”
- Selective Team Expansion: Frontgate focuses on recruiting top-performing agents aligned with their tech-forward approach, and client-centric approach.
Describing a specific instance, Jeff recalled a lead from a Google search. Despite missing the initial call, the AI tool engaged the lead effectively, leading to a successful $6 million sale. Jeff praised this interaction, saying, “That’s pretty awesome! That’s a $150,000 payday for the team. Thank you, ALEX.”
Want to know more about Jeff’s take on AI and client communication? Check out our blog, “Can You Trust AI to Talk to Your Clients.”
The Results
Within just three months, Frontgate Real Estate achieved remarkable results, demonstrating the power of their innovative approach.
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Sotheby’s International Realty - Washington, D.C.