How agent expectations are reshaping brokerage growth.
Leading agents now evaluate brokerages based on the quality of brand support, technology, and operational systems available to them. These factors play a central role in productivity, consistency, and long-term growth.
On December 18, 2025, at 1 p.m. EST | 10 a.m. PST, join Luxury Presence and industry leaders for Brand Growth as a Tool for Brokerages: Why the Fastest-Growing Brokerages in the Country are Betting Big on Brand, a free webinar focused on how brokerages can meet modern agent expectations through strong brand and infrastructure.
This event is designed for brokerage owners, team leaders, and growth-oriented agents who want a clearer understanding of what drives agent performance at scale.
Attendees will gain insight into how brand strategy, technology, and operational structure work together to support agents and strengthen brokerage growth.
“The brokerages attracting the best agents are the ones creating real leverage,” says Chris Linsell, Luxury Presence’s Director of Content. “Strong brand, clear systems, and modern tools give agents confidence that their brokerage is invested in their success.”
How leading brokerages support top performers
Lauren Henss, VP of Marketing & Strategic Initiatives at First Team, and Ryan Coyne, Chief Experience Officer at SERHANT., work closely with high-performing agents across their organizations. Their teams oversee branding, content, technology, training, and operational systems that allow agents to operate efficiently and consistently.
During this session, these top industry experts will explain how their organizations define the modern agent standard and how brokerage leaders can build environments that align with those expectations.
They will also discuss how rising agent expectations create opportunities for brokerages that invest in clarity, structure, and brand.
What You Will Learn
This session provides practical insight into how brokerages can support top performers through thoughtful systems and strategy:
- The modern agent standard: How top performers evaluate brokerages and what those expectations indicate
- Brand that creates opportunity: How visibility, consistency, and content support agent growth
- Technology that supports better work: Tools and platforms that improve efficiency and consistency
- Operational structure that encourages growth: Onboarding, training, and workflows that support focus and performance
- Retention through alignment: How meeting agent expectations supports loyalty and long-term commitment
Why You Should Attend
This session is relevant for brokerage leaders and agents who want to better understand how high-performing organizations operate:
- Practical frameworks: Learn how leading brokerages structure brand, technology, and agent support
- Live Q&A: Hear directly from industry leaders and ask specific questions
- Additional takeaways: Learn how brokerages use Luxury Presence to support brand consistency and agent success
Register now to gain clarity on what top performers expect from their brokerage and how leading firms are structured to deliver.
