Artificial Intelligence
Harnessing the power of AI to transform your marketing, speed up real estate transactions, streamline operations, heighten customer experiences, and bring in more leads
There's a stat from NAR's 2025 technology survey I think about a lot. 68% of agents say they're using AI in their business, and …
Brian Icenhower, Founder & Chairman, Icenhower Coaching & Training There's a ton of fearmongering around AI right now. Agents are being told that if …
On June 3, Google turned on a new report inside Search Console that answers a question real estate agents have been asking me for …
Real estate lead generation means getting your name and contact information in front of a potential buyer, seller, or investor before another agent does …
"Realtors who use AI are going to do better than realtors who don't." That's Judy Limekiller, a real estate advisor in Sarasota, Florida, on …
Around 2015, SaaS companies started throwing money at marketing automation platforms. Ironically, SiriusDecisions (Now Forrester) found that 60–70% of B2B content created by marketing …
I listened to Jeff Lobb's session from Inman this week, and I think the core read is right. Search increasingly works like a conversation, …
Real estate agents ask some version of the same question every week: what real estate keywords should I actually be going after? It used …
There's a fear spreading through customer service organizations right now, and I've heard it from leaders in our industry and beyond: AI is coming …