How These Top Agents Use Reality TV to Build Real-World Trust

As market expectations evolve, a new generation of agents has emerged, not just as negotiators or marketers, but as cultural figures who captivate audiences as easily as they close multimillion-dollar deals.

Here, we explore the rising influence of agents who have harnessed media platforms to build consumer trust, elevate brand equity, and reshape the narrative of real estate. With a dual presence both on screen and in the field, these agents redefine how luxury properties are presented and perceived.

For agents, brokerages, and marketing professionals alike, this shift underscores the growing importance of strategic media visibility as a component of modern luxury real estate marketing, one that evolves in step with culture and consumer expectations.

The rise of the agent as brand

The days of quiet success behind closed doors are giving way to a new paradigm where some of today’s top producers operate in full view of the public eye. Whether starring on cable networks or streaming giants, these professionals are using narrative and exposure to generate influence and revenue.

Television, especially unscripted series centered around real estate, has evolved from entertainment into a trust-building tool. The agents featured on these programs are no longer anonymous faces behind glossy listings. They are brands with audiences, values, and media engines. For sellers, this translates into enhanced visibility. For buyers, it builds familiarity before the first showing.

Many of these media-forward agents also power their online presence with Luxury Presence. Here are just a few top producers who exemplify this new model of agent-as-brand:

Lee redefines presence

Tricia Lee, of “Owning Manhattan,” brings a distinctive blend of style and strategy to the spotlight. A seasoned speaker and content creator, she’s known for her polished presence, consistent voice, and sharp market instincts. With a strong social following and a refined approach to branding, Lee uses media to amplify her influence and connect with today’s luxury audience.

Flagg sets the standard

Josh Flagg, the original and longest-standing cast member of Million Dollar Listing Los Angeles, exemplifies the intersection of legacy and media mastery. With over $3 billion in sales and a consistent presence on Bravo, Flagg has shaped the public’s understanding of Beverly Hills real estate. His visibility extends beyond television, allowing him to maintain top-of-mind relevance with affluent clients long before they are ready to transact. Most recently, he co-founded Estate Media, a content platform dedicated to luxury real estate storytelling, further cementing his influence at the crossroads of media, branding, and high-end property.

Belack commands digital attention

Ben Belack brings a different approach. As a lead on “Buying Beverly Hills” and a real estate content creator, he blends on-screen performance with educational outreach. His YouTube presence, podcast interviews, and coaching platforms offer agents and clients a nuanced look at high-end real estate operations. Belack’s appeal lies not only in properties but in transparency, mentorship, and digital sophistication.

Tutor breaks the mold

 

Few agents embody this shift more fully than Tracy Tutor. Known to viewers of “Million Dollar Listing Los Angeles,” she was the first female broker to join the franchise. Tutor has built a reputation for commanding presence and strategic intelligence, navigating luxury transactions across Los Angeles, Dallas, and Austin. Her on-screen confidence mirrors her real-world precision. She not only sells homes; she builds trust in every market she enters.

Lundgren shifts perceptions

Nile Lundgren, also a principal figure on “Owning Manhattan,” represents a newer generation of luxury professionals who embrace both high design and high drama. His presence on Netflix underscores the growing appetite for aspirational real estate content, while his bold marketing approach positions him as a frontrunner in New York’s development sector. Through media, Lundgren builds excitement around inventory, teams, and future listings.

Srugo closes with authority

Eleonora Srugo, star of “Selling the City,” brings the conversation full circle. A powerhouse in pre-development and luxury resale, Srugo uses her platform to demystify New York’s elite residential market. Her performance on-screen mirrors her precision in negotiations, offering a rare blend of public charisma and private acumen. For developers and clients alike, Srugo represents confidence backed by metrics.

Marketing through narrative

Each of these professionals demonstrates a crucial point: Media visibility is not a vanity metric; it’s a conversion tool. By shaping perception through platforms such as Bravo and Netflix, they expand their reach and deepen client trust long before the first conversation. Their shows create story arcs, evoke emotion, and elevate listings from assets to experiences.

For agents looking to differentiate in an increasingly competitive market, the lesson is clear. Content matters. Presence matters. And control of one’s narrative is essential.

Luxury Presence supports industry leaders

As today’s top agents evolve into brands of their own, the demand for digital infrastructure that keeps pace with their ambitions has never been greater. At Luxury Presence, we partner with industry leaders who operate where visibility meets performance, crafting standout identities across every screen and stage. Whether you’re elevating your media presence, refreshing your online brand, or stepping into a new platform, our design, storytelling, and technology are built to move with you and ahead of the curve.