Defining your real estate business’s value proposition, style, and tone — and making sure your target audience knows and trusts it

examples of real estate logos

Your real estate logo is often the first thing your clients, colleagues, and community will see when introduced to your business. Your logo embodies …

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Three female real estate agents standing in the office, collaborates on how to build their marketing plan.

The real estate game has changed more in the past year than at any other time in recent history. To become (and remain) a …

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Three images on a lilac background representing three of the most popular real estate niches

While it might sound limiting to focus on a specific real estate niche, specializing in one defined area allows you to sharpen your focus, …

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Two business people sit on a park bench with one holding a tablet explaining the differences between real estate brokers vs agents to answer the question What is a real estate broker?

What is a real estate broker, and what's their role in the industry? How does this compare with agents? Discover the crucial differences between …

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A mockup of a Luxury Presence poster in a train station used for rebranding purposes.

Developing a unique brand identity is vital to building a solid online presence for your real estate business. A well-defined brand distinguishes you from …

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A key inside a small gift box with confetti on the ground. Used for a blog about realtor closing gifts.

Closing day marks the culmination of a remarkable journey for your client. You’ve been their trusted guide, and choosing the perfect Realtor closing gift …

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a black thank you card sits next to a coffee cup illustrating one option for real estate pop by ideas

In the competitive world of real estate, staying top-of-mind with clients and prospects is essential. One effective way to do this is through real …

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Example of real estate branding on a business card

A strong brand can set you apart from the competition, keep you top of mind, and help you grow your business. But how does …

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An overview of a brand book sample guide.

To stand out in real estate, you need a strong, consistent, and unique brand that expresses who you are to the world. That’s why …

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