Last week, Luxury Presence announced a Series C and a major product milestone. The news moved quickly, the coverage was broad, and it resonated beyond the typical proptech circles.
What this moment signals for the industry
The success of the Luxury Presence Series C funding reflects a belief in where the industry is going and what agents will need to compete in the next era.
That is why last week’s news traveled as far and as fast as it did.
As Inman frames it, the impressive level of Series C funding helps support the argument that the “proptech winter” is facing an “optimistic change of season,” and Luxury Presence is the vanguard.
This raise is a signal that investors believe Luxury Presence is positioned to lead the next shift in agent technology, which is centered on relationship intelligence and outcomes.
Crunchbase underscores what that repeat backing means from the investor’s perspective. In its coverage, Bessemer partner, Byron Deeter, notes that this round marks the third time that his firm has invested in Luxury Presence, which speaks to their conviction in the company’s “team, product and size of the opportunity.”
And that conviction is tied to where the industry is going, reinforcing that investors are backing the next standard in relationship intelligence for agents.
The market is ready for a new standard
Tech Funding News highlights the frustration with current technology, noting that traditional CRMs demand data entry and are mainly used to organize contacts. That is not what agents need most right now.
Inman basically says what Luxury Presence has believed for a while: it’s not groundbreaking to track this kind of data in a CRM. What matters is whether the software can turn it into useful guidance, not just more information.
In other words, intelligence without action is still just information.
This is the category shift. The bar is moving from “organized” to “guided,” and from “contact management” to “relationship intelligence.”
Kyle Scott, Senior Vice President for Partnerships, Brand, and Community, led the external media plan and summed up the press response in a way that reflects that broader momentum:
As the Business Wire announcement puts it, Presence® CRM is “a System of Action” that “unites an agent’s contacts, social media followers, communication history, website activity…with third-party data to enrich every relationship in real time.”
The market is looking for systems designed to drive next steps, not just store information.
This also aligns with what Inman calls the real differentiator: “how a software applies and acts upon that insight is what determines its value to the user.” And it matches the broader innovation arc beyond real estate.
Inman quotes proptech expert Heather Harmon, who says true innovation is “the consolidation of the consumer experience, delivered in a data-driven way that takes away at least 50 percent of the steps.”
The goal is to remove friction, reduce steps, and help agents show up with better timing, better context, and greater consistency.
Luxury Presence’s CEO and founder, Malte Kramer, offered his take:
Introducing Presence® CRM
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About the author
Luxury Presence is the industry-leading platform for real estate agents and brokerages, combining award-winning website design with powerful marketing and CRM technology. We help top-performing agents attract more clients, build stronger brands, and grow their businesses with innovative digital solutions tailored to the luxury market.
