Luxury Presence vs. AgentFire

Website design & customization

Both Luxury Presence and AgentFire create IDX-enabled, mobile-friendly websites for real estate professionals. One system is a malleable sandbox capable of launching agent sites quickly, while the other takes a brand-first approach.

Flexible, modular templates with AgentFire

AgentFire’s basic design strategy revolves around four modular templates that give agents significant flexibility in customizing layouts, colors, and branding elements. You can also choose a custom homepage build, which includes a limited number of either preconfigured or bespoke internal pages.

To see how AgentFire templates look in action, check out the site for Swanson & Associates, a Berkshire Hathaway HomeServices team in La Jolla, California:

This modular approach lets agents build a functional, visually appealing website without committing to an entirely custom design. However, there are potential drawbacks to this flexibility:

• As this reviewer notes, brokerages and teams aiming to create a high-end experience that establishes an elite market presence might feel limited by this structure.
• Some users report delays in implementing custom requests.
• AgentFire notes that “because clients control their design and content,” the company can’t guarantee Americans With Disabilities Act compliance without their ADA Protect add-on.

Luxury Presence’s high-end, bespoke design

Here, design defines the experience. Every Luxury Presence site is fully ADA-compliant and built to load fast and showcase your brand. Standard features include:

• 250+ features and interactive elements
• Customizable lead-capture tools
• Single-property subdomains and private listing tools
• Built-in SEO and AI search optimization
• Dedicated spaces for hyperlocal blog posts, neighborhood guides, and press coverage
• Detailed analytics and enterprise-grade security

And with setup guided by an onboarding team, most sites launch in less than a month, fully branded and ready to generate new business.

Though Luxury Presence offers custom design services, its standard templates include elevated details, such as premium typefaces and intuitive layouts. To see this in action, check out this non-custom website that Regan + Hornig, a Sotheby’s International Realty team based in Edina, Minnesota, created with Luxury Presence:

IDX & listings

The power of a real estate listing goes far beyond a single transaction. Learn how Luxury Presence and AgentFire’s tools can help you make the most of this vital business asset.

AgentFire’s property partners & processes

• IDX: AgentFire’s direct MLS integration offers natural language search, lead tracking, and property alerts. Or you can choose the Bring Your Own IDX option and manage this connection separately with ShowcaseIDX, RealScout, or Ruuster. However, you may be responsible for hourly fees related to additional assistance, troubleshooting, and complex IDX switches.
• Showcasing your local expertise: AgentFire prides itself on hyperlocal authority, a value proposition it outsources to a third-party data provider called Home Junction. The company updates data on school districts, community amenities, and crime stats every six months to fuel its hyperlocal content such as Area Guides.
• Adding listings: Creating a new listing on your AgentFire site is a fairly manual process compared to competitors that use MLS autofill tools. You need to manually type in every detail and upload your photos a second time.

AgentFire does not include tools for creating comparative market analyses or presentations.

Luxury Presence’s native property tools

Luxury Presence builds listing support directly into every website’s architecture, so search feels like a natural part of your brand.

• Luxury Presence has its own native IDX solution baked into its proprietary platform, managing security, updates, and troubleshooting with local associations.
• Its intuitive property search interface offers more than 150,000 customizable filters that capture details from flooring type to architectural style (compared to less than 50 at Zillow).
• The brandable mobile app keeps clients engaged on the go with saved searches, collaboration boards, and feedback threads, all within your business’s ecosystem.
• With data from more than 400 MLSs refreshed as often as every three minutes, tasks like creating a single-property page at Luxury Presence are quick and easy.
• Every plan includes CMA and presentation tools, allowing you to quickly integrate MLS data into elegant, instantly sharable presentations for listings, buyers, open houses, and more.

Lead generation & nurturing

While both Luxury Presence and AgentFire allow you to keep your current CRM and nurturing workflows, they take different approaches to boosting your pipeline.

AgentFire: DIY lead gen, outsourced ad support

Every AgentFire website includes:

• DIY lead generation tools such as area guides, lead pages, and calls to action
• The standard Lead Manager tool, which gathers basic information from website visitors and allows you to add notes and manage follow-up tasks to ensure timely engagement
• The ability to export lead information to outside CRMs such as FollowUpBoss and CRMGrow through direct integrations (using Zapier when direct integration isn’t possible)

Also, the $50 per month AgentFire Plus add-on gets you three hours of dedicated website assistance and access to generative AI bots that create blog articles, write evergreen guides, and turn existing website content into email, text, and social campaigns.

While many of its competitors can run ad campaigns for you, AgentFire engages other lead generation companies on your behalf through its TRIO program. It acts as an intermediary, coordinating the connection between your CRM, pay-per-click advertising platform, and website.

Your lead generation plan, powered by Luxury Presence

Banking on the long-term advantage of driving intent-driven leads to a website that’s engineered to convert, Luxury Presence helps you:

• Translate traffic into business: Every site comes with customizable lead capture tools proven to resonate and connect your brand with real buyers and sellers in your market.
• Leverage data in your workflow: Luxury Presence automatically pushes lead information and activity to your CRM, whether you use Follow Up Boss, Lofty, MoxiWorks, Compass, or virtually any other product on the market.
• Accelerate business growth: Experts can manage your ads for you, leveraging years of proprietary data on what generates high-quality leads. Or choose the AI Ads Specialist to optimize your campaigns in real time, automatically adjusting spend and targeting to increase ROI.
• Automate and personalize follow-up: The AI Lead Nurture Specialist sends instant, personalized texts to every new lead and follows up until they are ready to talk to you. Using PresenceAI to integrate contextual relevance, it studies your website content, public materials, and onboarding calls to understand your voice, audience, and goals.
• Engage with leads anywhere: Luxury Presence’s brandable mobile app makes it easy to capture leads, collaborate, share listings, record AI-transcribed voice notes, and move deals forward outside the office.