We’ve raised $37 million to accelerate the launch of Presence® CRM, the first relationship engine that finds hidden deals in real estate agents’ existing networks.
We believe the future of our industry belongs to relationship-driven real estate agents whose businesses are built on trust in their brand. They’ll be supported by AI working quietly in the background so they can focus their energy on what they love most: Advising their clients and closing deals.
Most of our clients at Luxury Presence know their relationships fuel growth. Yet, as they grow, the best agents are forced to manage a long list of work that pulls them away from their sphere: running marketing, nurturing leads, managing their database, handling paperwork, and chasing follow-up across email, text, and social. All of it happens through a patchwork of disconnected systems that weren’t built for businesses that expand through relationships, making growth harder than it should be.
High-performing agents no longer need to be constrained in this way.
The next generation of real estate agents will be powered by a unified, agent-branded growth platform enabled by AI.
The platform will bring relationships, data, and the client experience together from first impression to closing and beyond.
Agents will shift their focus from managing tools to building relationships, spending more energy with the people who drive their business forward.
Our belief has guided every chapter of our work at Luxury Presence. It now drives our next evolution, beginning with the launch of Presence® CRM, supported by $37 million in new capital.
Discovering Hidden Deals Within Existing Relationships
Presence® CRM is the first AI CRM designed for relationship-driven businesses. We engineered it to remove the software friction that has long worked against how the best agents want to run their businesses. The result is more consistent opportunity from within their existing networks.
As agents grow, relationships multiply along with complexity. Opportunities live across past clients, long-standing connections, and ongoing conversations. Staying on top of those relationships has required constant database management and manual follow-up, which is the exact work that pulls agents away from spending time with the people who matter most.
Presence® CRM surfaces hidden opportunities within these complex relationships, without manual tracking.
It unifies an agent’s contacts, social media followers, communication history, and website activity with third-party data to show where and when relationships are most likely to convert. Property records update automatically. Meaningful life events, such as job changes, are detected as they happen. Shifts in financial readiness are identified early, often before prospects take their first visible action in the real estate market.
Instead of asking agents to manage a contact database, Presence® CRM manages it for them. Using Presence® AI, the system continuously identifies timely moments to reach out and drafts personal, on-brand texts, emails, and call prompts. Each day, agents receive a focused view of who matters most, why they matter, and the best next action to take. We call these “Smart Tasks.”
This is especially powerful for luxury agents, whose businesses depend on nurturing a high-value sphere over many years with on-brand and well-considered touchpoints.
Presence® CRM is much more than just another real estate CRM. It’s the cornerstone of our growth platform. It amplifies what makes the best agents exceptional — their service, their relationships, and their brand — while handling manual complexity in the background.
Entering Our Next Chapter with Momentum
We’ve raised $37 million in new capital to accelerate the launch of Presence® CRM and deepen the data and intelligence layer that feeds our platform. The funding will also expand the capabilities of Presence® AI, the engine that powers our ability to help agents identify, prioritize, and convert opportunities.
The raise includes $22 million in Series C equity, led for the third time by Byron Deeter of Bessemer Venture Partners, and a $15 million debt facility with J.P. Morgan. Together, this capital reflects long-term conviction in our strategy and confidence in our business’ impact on our industry.
Byron’s continued leadership in this round reflects our shared long-term view of where the real estate market is headed. Over the past decade, Bessemer has invested in category-defining companies such as Canva, Anthropic, and DocuSign as these platforms transformed their respective industries. I’m grateful to have Byron’s expertise on our board as we enter our next chapter.
Bessemer is joined in our Series C round by NextEquity Partners, whose leaders bring deep experience building SaaS platforms and consumer technology. NextEquity is represented by Alok Pandey, a former vertical SaaS CEO, and Avie Tevanian, who spent a decade alongside Steve Jobs as Apple’s Chief Software Technology Officer. Both bring unique insights to our deep bench of investors and advisors.
We also welcome GSBackers, a Stanford alumni fund, which is joining our existing investors, including Zillow co-founder Spencer Rascoff, real estate coach Tom Ferry, top-producing agent Jade Mills, NBA champion Dirk Nowitzki, and many others.
In total, we’ve now raised $89 million. More importantly, we’ve reached the customer and infrastructure scale to further our vision for how we empower real estate entrepreneurs.
Growing Because Our Customers Are Winning
By the time we began our Series C conversations, investors were impressed by the momentum since our last round: we had reached profitability, grew revenue in 2025 by over 40%, and are closing in on $100M ARR.
Today, we serve over 87,000 real estate agents across more than 17,000 real estate businesses. In the past twelve months, agents on our platform have closed more than $450 billion in real-estate transactions through more than 400,000 listings. Over 30% of the Wall Street Journal’s top 100 agents trust Luxury Presence to drive their growth.
Our success is only possible because of the results we’re delivering for our clients.
Agents on the Luxury Presence platform now grow 6× faster and close nearly 3x more transaction volume than peers in the same market. As we’ve grown our client count since our Series B-1 in 2023, the value we deliver for each client has grown as well.
- 198% more unique visitors across the Presence® Platform
- 74% more monthly visitors per client website
- 56% more visitors per client listing per month
- 90% more listings and transaction volume
Behind each data point are thousands of stories of agents transforming their businesses with Luxury Presence.
Evolving from Digital Presence to Growth Platform
My inspiration for Luxury Presence came from sitting at a kitchen table in Beverly Hills, working alongside real estate legend Jade Mills shortly after college. I watched her build trust with clients, deepen relationships, and fight relentlessly to deliver the perfect deal. Through Jade, I saw up close everything that makes this industry extraordinary.
While I witnessed the brilliance of a top agent’s craft, I also saw the weight of outdated technology. Even the best agents were forced to work around systems that didn’t match how they actually built their businesses.
That tension defined our first chapter. We set out to give agents a digital home worthy of their reputation.
Our early years were focused on elevating agents’ presence online with world-class websites, search visibility, and digital marketing that made their businesses look and perform as exceptionally as they do. For high-caliber agents whose businesses are built on trust and personal brand, digital presence was foundational.
As our platform grew, those websites became agents’ digital homes. Clients returned. Relationships deepened. Agents relied on a branded marketing ecosystem to create interest and nurture long-term connections.
But as our tools evolved, one thing didn’t.
That reality became clear to me again when my wife, Carolina, became an agent.
Carolina’s Presence® Website was working. Her brand was differentiated. She closed her first few deals. Yet, she was still spending hours managing contacts, coordinating follow-ups, and trying to remember who needed attention across a growing stack of disconnected tools. She is deeply committed to her clients and relationships, but increasingly distracted from what mattered most as her relationship complexity grew.
The burden on the agent had not changed.
Building Technology that Works How Agents Work
For a long time, there was no practical way to solve this problem without adding more work for someone on the agent’s team.
That has now changed.
Advances in AI have made it possible to take work that used to require constant manual effort and handle it quietly in the background, without requiring agents to divert their focus onto yet another tool.
Within our platform, this shift was further made possible because of what we’ve been building for a decade.
By powering tens of thousands of agent-branded digital homes for the past ten years, we accumulated one of the richest first-party relationship datasets in residential real estate. Today, the Presence® Platform processes more than 700 million interactions and 15 billion data points annually, spanning over 400,000 listings and more than $450 billion in transaction volume across our clients.
That depth of first-party relationship data, combined with AI and expert human oversight, gave us a foundation no traditional CRM has ever had.
It also gave us a new standard for what technology should do for an agent.
Last summer, we took the first major step with the launch of our AI Marketing Specialists.
These AI Marketing Specialists execute marketing work with the precision of a world-class team. They take meaningful work off an agent’s plate while keeping quality high and brand-consistent at scale. Since launch, the momentum has been extraordinary.
63K+
leads message by our AI Lead Nurture Specialist
74K+
blog posts published with a 97.9% client acceptance rate
140K+
SEO improvements delivered with a 99.8% client acceptance rate
When we saw AI execute marketing work at scale without adding burden to our clients, we knew this model had to extend beyond marketing.
The success of these early AI Specialists gave us the confidence to accelerate the next evolution of the Presence® Platform. We’re now bringing our proven approach to support how relationships are managed and grown with the launch of Presence® CRM.
Raising the Standard for Growth
What ultimately separates great real estate businesses has never changed, and it will never change. The best agents win by how deeply they understand and serve their relationships, even as the scale and complexity of those relationships grow.
For too long, growth pulled agents away from the relationships that made them successful, burying them in tools, follow-ups, and manually tracking opportunities. Technology promised leverage, but instead added friction where focus mattered most.
Presence® CRM finally changes that dynamic inside of a unified, agent-branded growth platform.
By unifying relationships, data, and client experience inside one technology, we remove the operational burden that once distracted agents from their sphere. Complexity is handled by AI in the background, while giving high-performing agents leverage to grow their sales.
This means fewer missed opportunities and more consistent growth, without sacrificing focus, brand, or client experience.
For clients, it means more thoughtful, timely, and personal service from the advisors they trust most.
And, for the industry, it means a higher standard. Growth strengthens relationships instead of competing with them for focus.
If you’re a real estate agent, join the waitlist to learn how Presence® CRM unlocks the hidden deals already inside your network.
And if you’re interested in helping us build the future of real estate, we’d love to meet you. Explore our many open roles on our Careers page.
Malte Kramer
Founder & CEO, Luxury Presence
Introducing Presence® CRM
Activate your network’s full potential.
