If I wanted to be a top-performing real estate agent today, here's exactly how I'd build my presence online. It's a system, one built to turn your name into the one that gets passed around, recommended, and called first. That system has exactly four jobs. Most agents only do one of them.

Nearly every real estate agent wants to know one thing: how do I get to the next level? More deals, higher price points, more consistency, and eventually a business that runs without me. How you get there changes completely depending on where you are right now.

My wife, Carolina, has been building her real estate business for a two years now. Last Fourth of July, she was at a barbecue with our family. She was present for most of it. But at some point, her phone lit up, and she stepped away. The people around her understood because they always do.

The new Luxury Presence brings every part of an agent's client-facing business onto one system, with four new capabilities available today: AI CRM, Social Media Management, Listing Ads, and the Homeowner Reports.

It’s clear that artificial intelligence (AI) is not just a trend. It is, as Malte Kramer — Luxury Presence founder and CEO — puts it, “a monumental technology shift.” It is potentially as groundbreaking as the personal computer, smartphone, or cloud computing.

If you’re wondering whether putting time and resources into search engine optimization (SEO) is still worth the investment, Luxury Presence founder and CEO Malte Kramer is here to explain why it absolutely is.