Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

A good example of a real estate agent using Instagram to demonstrate their expertise.

Social media is a constant stream of warm leads when you use your social content to show your audience that you’re an expert. Developing …

A laptop, a pen on top of an open notebook, a cup of coffee, and a plant.

Using the right marketing strategies to establish yourself as a real estate expert is important, but it is more important to know which marketing …

A real estate agent calls a prospect client on her mobile phone using a real estate cold calling script from the internet.

Marketing starts with a website that contains the right messaging. Not sure what that is? Here’s more information on why messaging is crucial and …

A real estate agent managing his database to keep them engaged.

Your database, or the list of all those you have worked with in the past, is one of the most important assets in your …

A real estate agent is in front of her phone, planning her social media strategy.

Social media is one of the best marketing tools for the modern real estate professional. However, using social media incorrectly is also one of …

A real estate agent taking notes while in front of her laptop.

If you’ve been making marketing decisions the wrong way, don’t worry. You can still turn it around and create marketing strategies that will help …

Two real estate agents working together to complete a real estate referral

Are you frustrated because you feel your marketing efforts haven’t led to a measurable increase in your business? Do you feel like giving up …

Realtors are working on a strategy for how they can diversify their lead generation system.

How do you find new clients to work with in your real estate agency? If you’re attempting to find leads strictly through referrals or …

A realtor happily shakes the hand of a successful buyer with joy because he's improved his online lead conversion rate

Effective follow-up is one of the keys to success for those in the luxury real estate market. Unfortunately, most agents don’t have a system …

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