Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

A closing gift for a real estate buyer sits on a realtor's white desk next to a pair of scissors and present decorations

Closing day marks the culmination of a remarkable journey for your client. You’ve been their trusted guide, and choosing the perfect Realtor closing gift …

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real estate agent types on a laptop working on the brand storytelling in her online marketing strategy

Brand storytelling is your edge in a crowded real estate market. By sharing the values that drive you, the experiences that shaped you, and …

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Luxury Presence CEO Malte Kramer onstage at Inman connect

Staying ahead in real estate isn’t just about sealing deals — it’s about staying informed, connected, and inspired. That’s why the right conferences can …

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Five agents sit at a long table working on different projects that will help them learn how to succeed as a real estate agent in 2025

As we approach 2025, real estate agents face an exciting yet challenging landscape. The industry continues to evolve, driven by technological advancements, changing client …

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Let's take a look at what a business plan is, why you need one, and the necessary elements to lay the foundation of your …

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Woman updates calendar in front of cup of black coffee, branding and marketing inspiration photos, laptop and several books on a desk

Just about every real estate professional will agree that 2024 will go down as one of the most tumultuous years in our industry. As …

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A view from the pool of a high-end luxury home, typical of imagery used to generate real estate listing leads

Generating luxury real estate listing leads requires more effort than traditional ones. It demands a polished brand, strategic networking, targeted marketing strategies, and a …

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Modern and luxury home exterior

Understanding the main types of marketers in real estate can help you refine your strategy and ensure that it aligns with your business objectives …

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SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …

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