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How to Get the Most Out of Every Listing
As agents brace for a seller-centric market and buyer behavior shifts post-commission lawsuits, it's never been more vital to make each property work as hard as possible.
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Nile Lundgren on Mindset, Media, and Making It in Luxury Real Estate
In this episode of the Presence Podcast, host Aaron Grushow sits down with Nile Lundgren — top-producing agent, media personality, and star of Netflix’s “Owning Manhattan” — to unpack how he built a brand that commands attention and consistently closes eight-figure deals.
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Sally Forster Jones on Serving High-Profile Clients
Discover how forging client relationships, maintaining discretion, and delivering seamless transactions can set you apart in luxury real estate.
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How to Define Your Brand Personality in Real Estate (+ Bring It to Life)
In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It's what makes you approachable and ultimately, memorable.
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Luxury Presence’s Chris Linsell Recognized as an Inman Marketing All-Star
In March 2025, Chris Linsell, Director of Content at Luxury Presence, a technology platform powering websites and marketing for real estate professionals, was named an Inman 2025 Marketing All-Star.
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The 5-Day Blueprint to Building Your Standout Real Estate Brand
A strong brand helps you attract your ideal clients, establish credibility, and differentiate yourself from competitors. This comprehensive 5-day guide will take you through each step of defining, building, and optimizing your brand so you can stand out in the industry.
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How Dawn McKenna Leveraged Brand & Tech to Build a Real Estate Empire
In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes to build a standout brand in the competitive world of luxury real estate.
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A Winning Partnership: Luxury Presence and SERHANT.
SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, and innovation. When it was time to elevate its digital presence, SERHANT.
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17 Essential Marketing Terms You Need to Know
In the real estate industry, mastering marketing terminology allows agents to implement sophisticated strategies and optimize their businesses. Here are the top marketing terms every real estate agent should know, as well as how they apply specifically to our industry.
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