Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

A real estate agent managing his database to keep them engaged.

Your database, or the list of all those you have worked with in the past, is one of the most important assets in your …

A real estate agent is in front of her phone, planning her social media strategy.

Social media is one of the best marketing tools for the modern real estate professional. However, using social media incorrectly is also one of …

A real estate agent taking notes while in front of her laptop.

If you’ve been making marketing decisions the wrong way, don’t worry. You can still turn it around and create marketing strategies that will help …

Two real estate agents working together to complete a real estate referral

Are you frustrated because you feel your marketing efforts haven’t led to a measurable increase in your business? Do you feel like giving up …

Realtors are working on a strategy for how they can diversify their lead generation system.

How do you find new clients to work with in your real estate agency? If you’re attempting to find leads strictly through referrals or …

A realtor happily shakes the hand of a successful buyer with joy because he's improved his online lead conversion rate

Effective follow-up is one of the keys to success for those in the luxury real estate market. Unfortunately, most agents don’t have a system …

A senior realtor discusses their marketing plans with her team to achieve their goals and stay on top of the competition.

Do you feel like you’re spending too much on marketing and getting nothing in return? Are you tempted to give up altogether and rely …

A cheerful realtor is learning how to use social media effectively for their marketing strategy from her phone.

The top real estate agents in the industry know that social media is the most efficient and effective way to market to new clients …

A realtor searches the internet for advice on how to write effectively for a real estate resource guide.

Resource guides are invaluable tools for readers, real estate agents, and search engines. Find out how to write a practical resource guide here.

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