Each year, Coldwell Banker agents from across the country come together for the brokerage’s signature event, the Gen Blue conference. The 2025 gathering in Las Vegas was a highlight for the company and its agents. From high-energy one-on-one conversations to packed keynote sessions and unforgettable networking events, the atmosphere was electric.
Luxury Presence had the honor of not only attending but also making a major impact, with our Founder and CEO, Malte Kramer, delivering a standing-room-only keynote on the transformative power of AI in real estate.
We sat down with Tayler Ahern, from Luxury Presence’s partnership team, to get an insider’s look at the highlights, the conversations happening on the ground, and what it all means for real estate professionals.
Q1: Tayler, how would you describe the energy and atmosphere at this year’s Gen Blue?
It was absolutely buzzing with energy. From the moment we arrived, you could feel how excited everyone was to connect, learn, and celebrate the Coldwell Banker network.
What really stood out to me was how fearless and hungry the agents were. They came ready to absorb new strategies, share experiences, and build connections. Gen Blue really does come alive when you get so many passionate professionals in one space.
Q2: You introduced our CEO and founder, Malte Kramer, before his keynote. What was it like being part of that moment, and how did the audience respond?
His keynote, Creative Luxury Marketing: Leveraging AI to Your Benefit, was so packed that people were literally lining the walls to hear what he had to say.
Introducing Malte was such a proud moment for me and for our whole team. I barely got the words out: “Malte Kramer, CEO and Founder of Luxury Presence,” before the crowd erupted in applause. That moment alone said everything. His impact on this industry is undeniable.
Malte’s presentation gave very clear strategies for how agents can position themselves and their brands to be more visible to AI and LLMs, which is a topic everyone is curious about right now.
Afterward, agents shared how the session gave them a clearer understanding of how AI is reshaping real estate marketing and practical steps they could take to stay ahead. Many left feeling energized and empowered, with a renewed sense of direction for their brand.
It felt like a turning point, where the role of AI in real estate stopped being abstract and started becoming real, tangible, and actionable.
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Q3: What conversations were you hearing most often from agents and brokers during the event?
A lot of conversations centered on two things: Technology and relationships.
On the tech side, people are really eager to understand how AI fits into their businesses. They wanted to know how to stay competitive in a world where buyers are turning to AI tools, searching on Chat GPT, to find agents and listings, and how to ensure their brand shows up in those results.
On the relationship side, there was a strong focus on building community, both with clients and within the Coldwell Banker network. Many agents talked about balancing cutting-edge marketing with maintaining that personal, human touch that makes luxury real estate so unique.
Malte’s story about how his wife, Carolina Kramer, built her brand using Luxury Presence really resonated. It gave agents a tangible example of what’s possible when great tech meets strong vision.
Q4: What kinds of questions did people have about Luxury Presence’s products and services?
There was strong interest in the AI capabilities built into the Luxury Presence platform, especially the AI Marketing Specialists. Agents were eager to understand how these tools help them stand out online while also simplifying their day-to-day marketing efforts.
Many of their questions focused on how the platform brings together customizable websites, strategic lead generation, and automated marketing.
We demonstrated how everything works together to create a seamless experience that not only attracts leads but helps agents nurture relationships over time.
One of the most talked-about features was the branded mobile app. For many agents, it clicked immediately, because it’s not just a tool, it’s an extension of their brand. It brings everything together in a single, elegant experience: Property search, communication, saved listings, and curated content, all under the agent’s name and design.
In a market where every touchpoint matters, the app gives agents a strategic edge by making their brand present, visible, and useful every time a client picks up their phone.
It was clear that the agents I talked to were looking for more than just technology. They were looking for solutions that drive results and fit naturally into the way they work.
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Q5: You also collected testimonials from happy clients while you were there. What were some of the themes you heard?
We heard directly from clients who shared how our platform helps them stay ahead. One agent mentioned that their Luxury Presence site generated a high-value lead that same day.
Others spoke about how the platform saves them time and helps them present a polished, professional brand. They emphasized the trust they have in knowing we’re constantly improving and innovating. The common thread was clear: having the right tools makes all the difference.
Q6: Were there any stand-out moments for you personally?
Introducing Malte was a huge highlight. But another stand-out moment was watching our clients interact with new prospects at our events. Seeing them share their success stories firsthand was so powerful. It really showed the ripple effect of what we do.
People were lining up to meet with Evan [Hirschman] for a demo. What really stood out was how personalized those demos were, tailored to each agent’s specific goals.
They immediately saw the value and how specifically we could support their business. Most signed up on the spot.
We even had agents who signed up that morning, bringing their colleagues over to meet the team that same afternoon. That kind of excitement and trust speaks for itself.
Q7: Looking ahead, what are you most excited about after Gen Blue?
I’m excited to keep building on the momentum we created. The enthusiasm for AI and strategic marketing is only growing, and we’re in such a strong position to help agents harness that.
Final Thoughts
Gen Blue 2025 was a powerful reminder of why real estate is as much about people as it is about properties. For Luxury Presence, it was an opportunity to lead the conversation on innovation while staying deeply connected to the agents and brokers we serve.
As Malte Kramer’s keynote demonstrated, the future of luxury real estate marketing is here, and with the right tools and strategies, it’s brighter than ever.
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