At this year’s Worthshop, Luxury Presence Founder and CEO Malte Kramer led a powerhouse panel featuring three of the most accomplished names in luxury real estate: Jade Mills of Beverly Hills, Latham Jenkins of Jackson Hole, and Noel Shaw of Honolulu.
Each brings a different perspective, but they share a common approach to success in luxury real estate. Their insights reveal how top agents build trust, stay visible, and lead with intention.
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Trust Is the Foundation of Every Great Brand
In luxury real estate, the strongest advantage is credibility.
Top agents build it through consistent actions and relationships that extend far beyond a single transaction.
They stay in touch with past clients, communicate clearly, and keep their word. Over time, this creates a reputation that does more marketing than any ad campaign could.
Strong peer relationships matter too. Agents who collaborate with other professionals in their markets and beyond create steady referral streams and a network that supports their long-term growth.
Referrals Work Best When They’re Intentional
Successful agents don’t wait for referrals to happen by chance.
They design them into their business, maintaining relationships in feeder markets and building visibility through both personal connections and earned media.
Press features, partnerships, and word-of-mouth all reinforce authority. The most effective agents know how to blend visibility with genuine connection, so their names come up naturally whenever opportunity appears.
Kramer observed that this blend of local connection and global reach defines the new standard for top agents. The modern luxury agent combines deep market expertise with strategic visibility, building authority that transcends geography.
Discretion Builds Confidence
Privacy is a constant priority for high-net-worth clients, and handling it well strengthens every other part of the business.
Agents who protect their clients’ information and manage exposure thoughtfully become trusted advisors, not just service providers.
Off-market opportunities, selective marketing, and quiet coordination with peers all support that sense of control and care.
Managing privacy isn’t about being secretive. It’s about showing clients that their interests come first.
Marketing as Proof of Expertise
Elite agents treat marketing as part of their brand’s credibility.
Every campaign becomes an example of their professionalism and creativity. Even after a listing sells, they complete the marketing work to showcase results and maintain consistency across their portfolio.
This mindset turns every property into a long-term asset for the agent’s reputation. It also shows potential clients what working with them feels like: Thoughtful, thorough, and precise.
Kramer noted that while each agent’s tactics differ, their mindset is similar. Marketing at this level isn’t a cost center, but a credibility engine. Every campaign becomes both a proof of execution and a storytelling opportunity that drives future business.
Technology With a Personal Touch
Modern tools make communication faster and marketing more efficient, but technology alone doesn’t create loyalty.
What clients value most is personalization, messages that sound like they come from a person, not a platform.
The best agents use digital tools to extend their reach without losing the warmth and intuition that make their work distinct.
They automate what they can, but they stay close to the details that technology can’t replace: personal stories, neighborhood knowledge, and human connection.
Storytelling That Creates Meaning
For leading agents, storytelling is a strategic skill.
They frame every property around its character, history, and emotional appeal, helping clients see value that goes beyond price.
Strong stories attract the right buyers and elevate the perceived quality of the agent’s brand.
Each listing becomes part of a larger narrative about trust, style, and expertise.
Kramer tied this idea back to brand building, noting that the ability to craft and communicate meaning is what turns expertise into influence. He emphasized that storytelling helps clients appreciate an agent’s skill and remember their work long after a transaction ends.
Mindset That Sustains Performance
The most consistent performers share an inner discipline that keeps them steady through market cycles.
They invest in personal growth, set clear goals, and stay focused on work that energizes them.
This mindset influences how they lead teams, handle clients, and make decisions. It keeps them confident and present, even in unpredictable conditions.
Kramer noted that mindset is often the invisible advantage among top agents. Those who work on themselves show up with clarity, confidence, and presence, qualities that clients feel before a single word is spoken.
The Lasting Advantage
The conversation at Worthshop reflected the same philosophy behind Luxury Presence: Technology and strategy matter, but success still depends on the human side of the business.
Trust, empathy, and consistent execution remain the true differentiators.
The best agents know that presence, both online and in person, is what turns skill into influence.
Get the platform that drives results.
Agents using Luxury Presence grew sales nearly 2x faster than their peers, increased sold listings by 6%, and closed over $300B in transactions. Ready to grow your business? Let us show you how.
