Luxury Presence vs. Real Geeks

Website design

Both companies use proprietary (SaaS) models to deliver IDX-enabled, mobile-friendly websites, so you don’t have to worry about WordPress plugins or updates. The difference lies in their design, usability, and tools.

Real Geeks’ templated sites

Real Geeks offers functional, straightforward website designs that focus on usability. While agents can tailor their sites to some extent, the basic plan only offers four templates. Customizations are limited, and fully bespoke sites are only available through third-party designers.

To get an idea of how these templates look in the real world, take a look at this Real Geeks site, created for Alina Schwartz of One Sotheby’s International Realty:

While Real Geeks’ websites work well for agents who need a simple digital business card, one reviewer noted that, for those who “want a website that reflects a luxury brand, Real Geeks likely won’t meet expectations.” Reviews also reflect concerns with the way Real Geeks presents properties online.

A history of high-end design with Luxury Presence

As a company that started out building websites for top producers, Luxury Presence’s websites routinely win design awards. Its mobile-responsive sites include:

• 250+ features and interactive elements
• Customizable lead-capture tools
• Built-in SEO and AI search optimization
• Dedicated spaces for hyperlocal blog posts, neighborhood guides, and more
• Intuitive IDX integration that syncs 95% of MLS listings in under 15 minutes
• Private listing tools and single-property subdomains
• Detailed analytics and enterprise-grade security

No matter what package you choose, you can add custom design services for a more personalized approach. But even Luxury Presence’s standard templates offer elevated details, such as premium fonts and design elements that help agents establish a distinct brand identity.

To see this in action, take a look at the non-custom website that Alexia Bertsatos, a real estate professional based in Phoenix, launched with Luxury Presence.

Lead generation

New leads matter, but how they’re generated, qualified, and supported determines whether they convert. This is another key area where the two companies diverge.

Real Geeks’ three lead gen plans

Real Geeks’ websites include one IDX feed, lead capture forms, a Facebook ad creation tool, and a built-in CRM to automate follow-up. Beyond that, Real Geeks’ lead generation techniques rely on advertising:

• The cheapest ad tier includes three user seats, Google PPC ads, and an AI bot that autonomously follows up with leads to set appointments
• The midlevel option adds a dedicated success manager and Facebook/Instagram ads for five seats
• The most expensive system adds retargeting and includes 15 seats
• A separate co-marketing option allows you to split ad costs with a trusted partner

The Real Geeks Lead Guarantee, available on its two most expensive plans, offers a credit toward future services if the company doesn’t deliver the number of leads it promises. However, this guarantee has several conditions, including restrictions against modifying your template or switching to a new targeted audience area.

The guarantee does not cover lead quality. Though once a trailblazer in lead-generation tools, one reviewer finds Real Geeks has not kept pace with recent shifts in online conversion since being acquired in 2017. User comments echo this same feeling.

Pipeline growth plans with Luxury Presence

Luxury Presence’s platform is designed to support every stage of your sales pipeline, from initial lead capture to long-term nurturing:

• Every site offers customizable lead capture tools that connect your brand with real buyers and sellers (forms, presentations, instant home valuations, IDX-integrated home search, neighborhood guides, and more).
• Enrich your CRM data with lead details, such as the content they interact with and their progress toward becoming your newest client, so you can customize your follow-up strategy.
• Years of proprietary performance data power Luxury Presence’s ad and landing page management services.
• The company’s AI Lead Nurture Specialist responds immediately to incoming prospects and keeps them warm and informed until they’re ready to convert.
• Its AI Ads Specialist automatically builds and optimizes your ad campaigns and budget so you can concentrate on your business.

Search engine optimization

As AI reshapes how people search, choosing a platform that’s built on a modern framework and attuned to evolving visibility and local SEO is essential. Here’s how Luxury Presence and Real Geeks approach these priorities.

Maintaining a legacy of SEO at Real Geeks

Once praised for SEO excellence, the company has struggled with visibility in recent years, with some users noting indexing challenges. One reviewer explained that search is not a priority for Real Geeks, suggesting “agents looking to grow through Google rankings should look elsewhere.”

On the technical side, Real Geeks’ web framework may contribute to slowness, which can negatively impact site ranking in search results. However, Real Geeks recently rolled out SEO Fast Track, which:

• Generates targeted search terms for your area
• Adds thousands of AI-generated pages to your sitemap
• Continuously updates these pages with fresh MLS content

While unique, helpful content can boost your site’s ranking in search, there are risks to this approach. As this SEO expert notes, “when sites rapidly publish thousands of nearly identical pages, scraped articles, or superficial, automatically generated content… Google flags this.”

Visibility from the ground up with Luxury Presence

Luxury Presence automatically optimizes every website to perform in search with:

• Fast load times and SSL encryption
• Accessible, mobile-friendly design featuring dynamic displays
• Modern CMS with clear site hierarchy
• Auto-generated redirects that protect existing rankings
• AI-ready files to help your site rank in artificial intelligence overviews

To elevate your site in especially competitive searches, Luxury Presence’s SEO experts can manage backlink acquisition, Google Business Profile optimization, and content creation. The company’s AI SEO Specialist enhances visibility while keeping you in control by:

• Analyzing your website pages to identify the optimal target keyword based on that page’s content
• Updating SEO titles, meta descriptions, and headings to maximize search visibility
• Providing a 48-hour review window for all proposed changes, allowing you to reject any optimization that doesn’t align with brand guidelines or strategic objectives
• Documenting every optimization to demonstrate changes, the reasoning behind them, and how they impact performance

Luxury Presence also offers an AI Blog Specialist that identifies keyword gaps and local market opportunities on your site and automatically creates blog posts, including SEO titles, meta descriptions, structured headings, engaging body content, and hero images.

CRM and marketing tools

Customer relationship management is a key point of difference between the two platforms. Because Real Geeks is built around its native CRM, it’s worth assessing how well it fits your workflows and goals.

Real Geeks’ built-in CRM

All Real Geeks plans include its proprietary CRM with the following features:

• Unlimited text & email
• Automated email & SMS drip campaigns
• Pre-written text messages automatically sent to high-intent leads
• A mobile app to track leads on the go
• A few native integrations (Zillow, Facebook, dotloop, etc.) plus third-party facilitated integrations with outside CRMs, email marketing platforms, and productivity tools
• Various user personas (agent, lender, and ISA)

For agents without an existing CRM, Real Geeks provides a solid entry-level option. But one reviewer noted the CRM “lacks the complexity and customization” needed for more sophisticated pipelines. User feedback reveals a manual process with various setup difficulties and integration problems.

Enrich your existing CRM workflows with Luxury Presence

Luxury Presence does not provide a CRM, but instead pushes its enhanced lead data to popular CRMs such as Lofty, Follow Up Boss, MoxiWorks, Compass CRM, Christie’s Pl@tform, and more. Where direct integration isn’t possible, it leverages Zapier as a bridge to connect with nearly every other CRM on the market.

This means leads flow straight into your system, enriched with the context you need to follow up quickly. You keep your existing workflows, avoid the downtime of a CRM migration, and eliminate data risks that can slow deals. You also avoid getting locked into a CRM that can’t scale with your business.

Luxury Presence also offers detailed campaign performance insights, smart lead routing options, and shared inboxes for teams and brokerages. You can see precisely how Luxury Presence connects with your particular CRM by booking a personalized demo with an integration expert today.