It’s clear that artificial intelligence (AI) is not just a trend. It is, as Malte Kramer — Luxury Presence founder and CEO — puts it, “a monumental technology shift.” It is potentially as groundbreaking as the personal computer, smartphone, or cloud computing. Those who embrace this new technology have the opportunity to be part of what consulting company McKinsey & Co. projects as a $180 billion dollar boost to the industry.
Malte’s brief seven-minute course in AI details not only how this new technology can transform your real estate business, but exactly the kind of technology to use in each circumstance. The actionable, approachable nature of his advice makes it possible for you to embrace the AI revolution right now.
Through AI, agents will gain:
- Efficiency
- The ability to make data-driven decisions more quickly
- Increased client satisfaction
- An undeniable competitive advantage
Malte breaks down exactly how AI will boost productivity, targeted lead generation, and nurturing efforts, as well as the tools you’ll need to capitalize on it.
Take, for example, advanced CRM integrations. AI can auto-update client information, track interactions, and even predict client needs, which enhances relationship management and prevents missed opportunities. Likely is an example of exactly this type of AI tool.
Malte offers a similar breakdown of how to use AI in:
- Email campaigns
- Client collaboration (where he shows the capabilities of our latest product, the Luxury Presence app)
- Predictive analytics
- Copywriting
- Visual design
- Digital editing
- Chatbots, including our newest lead nurturing AI tool.
Malte wraps up with a helpful strategy for determining exactly what tools are best for you, your budget, and your business goals.
It may be tempting to hold off on implementing AI in your business until the technology is well established, but this could allow early adopters to make exponential leaps ahead of your business. Because the benefits of integrating AI will compound over time, those who resist taking advantage of the technology will struggle to catch up.
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About the author
CEO and Founder
Malte Kramer is the Founder and CEO of Luxury Presence, a leading real estate marketing platform serving more than 13,000 real estate professionals worldwide. Since founding the company in 2016, he has grown it into one of the fastest-growing PropTech companies, with a global team of hundreds and tens of millions in annual revenue. Originally from Germany, Kramer moved to the U.S. on a basketball scholarship to Pepperdine University and later earned an MBA from Stanford. He is passionate about building technology that empowers entrepreneurs and helps them grow their businesses.
