SEO
Utilizing search engine optimization to make sure your content is easy to find and top of mind
Google used to be the only place this search happened. Now it's Google, ChatGPT, Perplexity, and whatever AI Overview shows up before either of …
I listened to Jeff Lobb's session from Inman this week, and I think the core read is right. Search increasingly works like a conversation, …
If you've searched "AEO for real estate" to land here, you're already asking the right question. Homebuyers and sellers used to type a query …
A neighborhood guide you published eighteen months ago still reads well. So does last spring's market report, the agent bio nobody has touched since …
Real estate agents ask some version of the same question every week: what real estate keywords should I actually be going after? It used …
Every real estate agent has heard some definition of E-E-A-T by now. Fewer agents know what to actually do about it. The term gets …
By Kyle Whigham, SEO Manager For years, the plan was simple: rank higher, earn the click, convert the visitor. I still believe in that …
When people ask me about local SEO for real estate, I always come back to the same analogy. You can make sure your automobile …
I remember growing up playing Little League. Every spring, the back of our uniforms had local sponsors printed on them. A dentist. A pizza …